1. The Course has been designed following World Class Course on Online Marketing and SEO from WEB CEO. 2. Training from highly experienced Marketing & SEO Professional. Mr. Omkar Nath Nandi, CEO, Extensive Ideas, MBA(Marketing), Microsoft Certified. 3. 1MBPS Broadband Connection for doing the research works. 4. There is no fixed timing,we try our best to give you the flexible timing as per you request. 5. Lifetime support for knowledge base and job & placement. 6. Your resumes will be sent to about 1000 SEO companies. 7. Sub-Domain created for you and login details given to you under super optimized domain www.extensiveideas.com like job.extensiveideas.com you can have student.extensiveideas.com for your name and you can grow from there. 8. Study Materials will be given which has been prepared by the expert. 9. 100% placement assitance after completing the course. 10. Live Project Work Experience on current projects. 11. Constant Monitoring and support after the completion of the course through skype & gtalk.

Topics Covered

Course Structure : Internet Marketing & analysis : What is SEO, SMO, SMM, SEM and Internet marketing? Types of internet Marketing and their variations. How to differentiate between Internet Marketing & SEO? Strategy and Technique of Internet Marketing. Understanding what SEO is all about : What is Search Engine ? How the search engine works ? Search Engine Usability in SEO Search Engine Architecture and Algorithm Content Optimization & LSI Algorithms : Content Optimization Keyword Density in Content Anchor Linking (Link Baiting) Heading Tags ( Page Title ) General Implementations Implementation of KEI effectiveness based Keywords. Differenciation between Local Keywords and General Keywords. How to find top keywords. How to get keywords for youtube. HTML Code Optimization & File Names Statistics : W3C certified Optimization Limitations of Title,Keywords & Description Google Analytics Code integration SEO business model and Campaign : What is SEO and SEM ? Limitations of Internet Business Models Basics of Campaign Development Overview of Google Adwords Off-page Optimization with ethics : Search Engines Submission Linking Building Process Types of Linking Methods Free Links / Paid Links Directory Submissions Google Places Listing Classifieds ads Posting Forum Signatures and Commenting Social and Blog Commenting Posting a Press Release Article Submissions Video Submissions Social Bookmarking Understanding Web Analytics & SERP Algorithms : Principles of Web Analytics(Google) Importance of SERP Algorithms Behavioral Science Search Engine Optimization : Search Engine Optimization White Hat SEO Vs Black Hat SEO Distribution of Page Rank Factors of SEO and Page Normalization Google SEO Guidelines Domain Names in SEO URL as keywords or Brand Name Search Engine Optimization 3.0 Property : Blogs Creations and Posting What is Web 2.0 Properties Community Advertising Link Wheeling Thematic linking Blogger, Tumbler, Webs Ethical Keyword Research & Analysis : What is a Keyword and Phrases? Types of Keywords Keyword Research Methodology Keywords Analysis Websites and Tools Keyword Competition Analysis Types of Phrase matches Keyword Density Localized and Language Keywords Research Social Media Campaigning & Reviews : Social Media Profile Creation Facebook Landing pages Social Media Optimization Preparing report for your client : SEO mistakes to avoid Website Analysis & Report Management Global Onpage Marketing Concepts & Web Metrics : Filenames Optimization and Sub-domain Usage Title Tag Optimization via Brand Name Meta Tags Optimization and Verification keys SEO Content Copywriting LSI Algorithm Anchor Links Optimization Using Snippets Image Tag Optimization Creating an txt, xml sitemaps Creating seo optimized content ROBOT.TXT Filing Malware Removal Guidelines Sitemap Generation Tools

Who should attend

BTech / MCA / BCA / BE / BA / BCOM / BSC Students. Working Professional in IT Related field or Non IT Related fields. MBA / BBA students. All Marketing Professionals. House Wifes, Entrepreneurs, Businessman's All who want to earn from home.

Pre-requisites

Basic Computer Knowledge.

What you need to bring

Nothing.

Key Takeaways

You get a Certification in SEO with that you get opportunity to work on a live project learn how to optimize business in different medium and search engines. How video marketing is done. How Marketing Research is done. How to handle Clients and manage Client data.

About the Trainer

5 Avg Rating

2 Reviews

4 Students

4 Courses

Extensive Ideas

MBA (MARKETING), Google Adwords Certified, Freelancer Certified

7 Years of Experience

Check the Complete Album of the workshop at IIT Kharagpur here:

Digital Marketing has brought a huge change in the thinking and approach of buyers and sellers in today’s world. It’s now driving consumers to understand the quality of a product and compare it with its competitors while giving the corporate house an opportunity to drive more buyers for them. It is a new trend which is accepted by business houses to government nowadays. They plan their budget accordingly and keep a part of their marketing expenditure for the digital marketing. Whether they recruit in-house digital marketer or hire a company to do their work all depends on their budgeting and scope of work. We understand the need is long term and no one is thinking about a short-term plan now. If they are doing so, it’s just a waste of time and money without any positive gain.

I bring digital marketing to you in an entirely different format, starting from short term Workshop or Seminar to long-term training here in Kolkata or online. Having trained hundreds of students across the world and conducted the seminar on digital marketing at Indian Institute of Technology, Kharagpur you will get the best from us. I will bring the latest in SEO, SMO, PPC, content marketing, online conversion marketing, traffic and lead marketing. With it email marketing, affiliate marketing, content marketing, conversion boosting and many more aspects of it. While teaching the basics of HTML, WordPress and hosting with Cpanel.

With six years of working experience on many digital marketing projects with different and challenging work, I proved myself to be one of the reliable digital marketeers. Working with Organisations such as Jadavpur University and Globsyn, Luna Tyres, Mettle Tech, Indian Silk House has gained me a lot of experience over the years.

Also delivered training to international students from the Mmontpellier University, France.

With expertise on:

1. Keyword analysis, 2. Competition Analysis, 3. On-Site Analysis, 4. Off Site Analysis, 5. Branding and Positioning, 6. keyword density analysis, 7. website ranking and tracking change.

With the use of SEO tools such as:

1.Google Adwords Tool, 2.Traffic Travis, 3.Wordstream, 4.Web Ceo, 5.link-assistant, 6. White Spark Local SEO Analysis Tool and much more.

With this a detailed analysis for the students to understand the difference between white hat and black hat technique of optimisation. How it impacts the long-term feasibility of a website and how we can still use the black hat techniques without any harm. It’s important for us to understand a lot of tools and techniques to know latest in digital marketing.

Now coming to the search engine optimisation, we can differentiate data in following parts:

1. website

2. video

3. content

4. Image

5. Audio

Based on these requirements we have modulated our course accordingly. For Workshop and Seminar following discussions are done:

Definition, purpose and scope of digital marketing: Introduction to Internet Marketing Websites. Their impact in Market. With the impact of digital marketing on business. Building customer relationships online and permission marketing. Definitions, history, and development of digital marketing.

Planning, Strategy, and Testing with best practice approaches to online marketing and campaigning. Learn and understand tools used in a digital marketing campaign with multi-channel marketing. Learn when to test, and what to test. Learning by doing (better and better)

Search Engine Marketing (SEO and PPC): How search engines work. Keyword research analysis and tools. What are the best link building techniques and how they help your rankings? How to set up and optimise Pay-Per-Click advertising in Adwords campaign (keywords, bid, ad copy and creative ads). Improve ROI by optimising Landing pages.

Email Marketing overview with a brief on email marketplace. The role of ESPs (email service providers) Threats and challenges for email marketers. Segmenting your database: eCRMIncreasing your open and click-through rates Email design & development do’s and doughnuts.

Social Media The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organising Social Media: internal structures/ responsibilities, workflows A strategic approach to social media

Mobile Marketing and Apps A look at the mobile landscape and its massive growth of mobile-based Internet traffic. Running Ads on Mobile devices using mobile web Location-based services: why, what and how?

Usability & UX Copy and Design: Creating an information architecture that delivers quality and maintains the importance of customer interaction. What is User-focused Design? How Best practice methodologies are explaining the importance of User Testing

Web Analytics and Metrics Launching, your website, is just the beginning of Onsite Analytics: How to test An iterative approach to optimisation.

Online Display Advertising The display ecosystem: Media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission based? Latest display advertising trends

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