Transformative 30-hour journey with our SEO & PPC Mastery program, designed to empower freshers, professionals, and business leaders alike. From foundational insights to advanced strategies, this comprehensive course ensures digital marketing excellence for every participant, regardless of experience level.

SEO Training (15 Hours):

Module 1: Introduction to SEO (2 hours)

1. Understanding Search Engines (30 mins)
2. Importance of SEO in Digital Marketing (30 mins)
3. Evolution of Search Algorithms (1 hour)

Module 2: On-Page SEO (4 hours)

1. Title Tags, Meta Descriptions, and Header Tags (1 hour)
2. URL Structure and Internal Linking (1 hour)
3. Keyword Research and Placement (2 hours)

Module 3: Technical SEO (3 hours)

1. Website Structure and Navigation (1 hour)
2. Mobile Optimization (1 hour)
3. Page Speed and Technical Best Practices (1 hour)

Module 4: Off-Page SEO (4 hours)

1. Link Building Strategies (2 hours)
2. Social Media and SEO (1 hour)
3. Local SEO (1 hour)

Module 5: SEO Analytics (2 hours)

1. Introduction to Google Analytics (1 hour)
2. Monitoring and Reporting (1 hour)

PPC Training (15 Hours):

Module 1: Introduction to PPC (2 hours)

1. Basics of Pay-Per-Click Advertising (30 mins)
2. Importance of PPC in Digital Marketing (30 mins)
3. PPC Platforms Overview (1 hour)

Module 2: Google Ads (7 hours)

1. Setting up Google Ads Account (1 hour)
2. Keyword Research for PPC (1 hour)
3. Creating Effective Ad Copies (2 hours)
4. Understanding Ad Extensions (1 hour)
5. Bid Strategies and Budgeting (1 hour)
6. Campaign Performance and Optimization (1 hour)

Module 3: Social Media Advertising (3 hours)

1. Introduction to Social Media Advertising (1 hour)
2. Facebook Paid Ads (1 hour)
3. Instagram and Twitter Advertising (1 hour)

Module 4: Display Advertising (2 hours)

1. Introduction to Display Advertising (30 mins)
2. Ad Formats and Creatives (1 hour)
3. Remarketing Strategies (30 mins)

Module 5: PPC Analytics (1 hour)

1. Tracking Conversions and Goals (30 mins)
2. PPC Reporting and Analysis (30 mins)