Module 1: Introduction to SEO

• Lesson 1.1: What is SEO?
  • Definition and importance of SEO
  • How search engines work
• Lesson 1.2: History of SEO
  • Evolution of search engines
  • Major algorithm updates (Panda, Penguin, Hummingbird, etc.)
• Lesson 1.3: SEO Terminology
  • Key terms and concepts (SERP, CTR, bounce rate, etc.)

Module 2: Keyword Research and Analysis

• Lesson 2.1: Understanding Keywords
  • Types of keywords (short-tail, long-tail)
  • Importance of keywords in SEO
• Lesson 2.2: Keyword Research Tools
  • Google Keyword Planner
  • Ahrefs, SEMrush, Moz, etc.
• Lesson 2.3: Keyword Analysis
  • Identifying keyword difficulty
  • Analyzing search intent
  • Selecting the right keywords for your content

Module 3: On-Page SEO

• Lesson 3.1: Content Optimization
  • Writing SEO-friendly content
  • Keyword density and placement
• Lesson 3.2: HTML Tags
  • Title tags, meta descriptions, and headers
  • Alt text for images
• Lesson 3.3: Internal Linking
  • Importance of internal links
  • Strategies for effective internal linking
• Lesson 3.4: User Experience (UX) and SEO
  • Page speed optimization
  • Mobile-friendliness
  • Core Web Vitals

Module 4: Technical SEO

• Lesson 4.1: Website Architecture
  • Importance of a well-structured website
  • URL structure and site navigation
• Lesson 4.2: Crawling and Indexing
  • How search engines crawl and index websites
  • Creating and submitting sitemaps
  • Robots.txt file
• Lesson 4.3: Structured Data and Schema Markup
  • Introduction to structured data
  • Implementing schema markup
• Lesson 4.4: HTTPS and Security
  • Importance of HTTPS
  • SSL certificates and site security

Module 5: Off-Page SEO

• Lesson 5.1: Link Building
  • Importance of backlinks
  • Strategies for acquiring quality backlinks
  • Analyzing backlinks
• Lesson 5.2: Social Media and SEO
  • Role of social signals in SEO
  • Integrating social media with SEO strategy
• Lesson 5.3: Online Reputation Management
  • Managing reviews and online reputation
  • Strategies for dealing with negative feedback

Module 6: Local SEO

• Lesson 6.1: Introduction to Local SEO
  • Importance of local SEO
  • Local search ranking factors
• Lesson 6.2: Google My Business
  • Setting up and optimizing Google My Business
  • Managing reviews and updates
• Lesson 6.3: Local Citations and Directories
  • Building and managing local citations
  • Importance of NAP consistency

Module 7: SEO Tools and Analytics

• Lesson 7.1: SEO Tools Overview
  • Introduction to essential SEO tools (Google Analytics, Google Search Console, etc.)
• Lesson 7.2: Tracking and Reporting
  • Setting up and using Google Analytics
  • Tracking SEO performance metrics
• Lesson 7.3: SEO Audits
  • Conducting comprehensive SEO audits
  • Identifying and fixing SEO issues

Module 8: Advanced SEO Strategies

• Lesson 8.1: Content Marketing and SEO
  • Creating and promoting high-quality content
  • Content marketing strategies
• Lesson 8.2: Mobile SEO
  • Importance of mobile SEO
  • AMP (Accelerated Mobile Pages)
• Lesson 8.3: Voice Search Optimization
  • Understanding voice search
  • Strategies for optimizing for voice search
• Lesson 8.4: SEO for E-commerce
  • E-commerce SEO strategies
  • Optimizing product pages and categories

Module 9: SEO Case Studies and Best Practices

• Lesson 9.1: Analyzing Successful SEO Campaigns
  • Case studies of successful SEO campaigns
  • Key takeaways and lessons learned
• Lesson 9.2: SEO Best Practices
  • Ethical SEO practices (White Hat SEO)
  • Avoiding black hat SEO techniques

Module 10: Future of SEO

• Lesson 10.1: Emerging Trends in SEO
  • AI and machine learning in SEO
  • The impact of new technologies on SEO
• Lesson 10.2: Preparing for the Future
  • Adapting to changes in search engine algorithms
  • Staying updated with SEO trends and updates