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1:1 Paid Marketing Masterclass

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Course offered by Shovan Ghoshal

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Paid ads is one of the most important digital marketing channel in this era. From branding to lead generation, paid ads is the fastest way of marketing. 

 

Many people think that paid ads is only digital marketing, though it is completely wrong. Rather, paid as is one of the most popular digital marketing channel for faster growth. 

 

Paid advertising means to pay platform charges (eg. Google Ads, Facebook Ads etc. ) to perform any activities. Learning Paid advertising helps you in many ways. All I cover in my 1:1 session. 

 

Paid ads course outline:

  • Introduction to  paid ads.
  • Difference between organic and paid marketing with its benefits.
  • Difference between search engine marketing and social media advertising.
  • Introduction to Facebook Ads.
  • Facebook ads interface.
  • Audience research.
  • Type of ads for Facebook (instagram also)
  • How to set ads. 
  • Monitor ads performance. 
  • Introduction to Google Ads.
  • Difference between Google Ads and Meta (Facebook) ads.
  • Google Ads Dashboard.
  • Types of Google Ads.
  • Setup Google ads and run. 
  • Ad performance monitoring. 
  • Bing Ads
  • Linkedin Ads
  • Native Ads
  • Google Ads certification

About the Trainer

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8 Courses

Shovan Ghoshal

Certificate in Digital Marketing from IAB Europe in 2019

6 Years of Experience

I am an experienced and qualified professional digital marketing trainer with over 5 years of experience in teaching digital marketing, across India. I'm passionate to experiment with various Digital Marketing channels like SEO, Social Media, Paid Advertisement, Email Marketing, Content Marketing, Video Marketing, and more. So far, I have worked on various digital marketing projects including content writing and team training with Biva Technologies.

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