Google Ads Training Schedule

Day 1: Introduction to Google Ads

• Duration: 1 hour 
• • Overview of Google Ads and its benefits.
  • Types of campaigns: Search, Display, Shopping, Video, and App.
  • Understanding the Google Ads account structure.

Day 2: Campaign Setup Basics

• Duration: 1 hour
  • Creating and setting up your first campaign.
  • Selecting campaign objectives and types.
  • Setting budgets and bid strategies.
  • Target audience basics: Location, demographics, and language targeting.

Day 3: Keyword Research and Optimization

• Duration: 1 hour
  • Introduction to the Keyword Planner tool.
  • Choosing the right keywords (broad, phrase, and exact matches).
  • Adding negative keywords.
  • Structuring ad groups effectively.

Day 4: Creating Effective Ads

• Duration: 1 hour
  • Writing compelling ad copy: Headlines, descriptions, and CTAs.
  • Best practices for ad extensions (site links, callouts, etc.).
  • Tips for creating high-performing Display Ads.

Day 5: Performance Tracking and Reporting

• Duration: 1 hours
  • Understanding metrics: CTR, Quality Score, CPC, and conversions.
  • Setting up conversion tracking.
  • Using Google Analytics to analyze ad performance.
  • Creating and interpreting reports.

Day 6: Advanced Strategies and Optimization

• Duration: 1 hours
  • Remarketing campaigns: Target past visitors effectively.
  • Smart bidding strategies for maximizing ROI.
  • A/B testing for ads and landing pages.
  • Advanced targeting: Custom audiences and in-market audiences.

Day 7: Practical Workshop

Hands-on campaign creation with expert guidance.

Troubleshooting common challenges.

Q&A session with a Google Ads expert.

Training Delivery Options and Pricing

 Live Online Training

• Duration: 7 days (1 hour per day).
• Price: Rs.10000 per participant.
• Includes live lectures, group discussions, Q&A sessions, and a recording of the sessions.

Value-Added Benefits

• Certification of Completion for all participants.
• Lifetime access to training materials (for online options).
• Bonus: Free consultation or campaign review for the first month post-training.

This is a flexible structure, and you can adjust the schedule or pricing based on your audience and business model. Let me know if you'd like to refine or customize it further!