Social media.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social media has become a platform that is readily available to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
Why Social media?
- Increased sales
- Cost nothing
- Damage Control
- Spy on Competition
- People want to listen
- Connect with your target market demographic
- Reach new customers
- Tell your story
Who can do this course?
- Entrepreneurs
- Fresh graduates
- Industry professionals
- Career evolvers
- Digital marketers
- Digital sellers
- Marketing & Sales Professionals
- Digital marketing and sales teams in global corporations
- Senior management in global corporations
Why do this course?
- Understand the social media foundations
- Be able to audit your organisation fully
- Plan goals and create a vision
- Build a social media strategy
- Engaging exercises and content
- Understand the basics of multiple social media platforms
- Use advanced features of the most popular social networks including Advertising
- Understand the broad scope of social media
- Understand social media automation
- Use social media, not just for marketing, but for customer services & PR
- Learn the fundamentals of content marketing and blogging
- Learn from agency certified case studies.