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IdentityI have started my career as a Lecturer in English Literature. I taught at the I.I.T. Powai, Mumbai in the Humanities dept. Subsequently i taught English Literature at the SIES College, Mumbai and Mithibal college, Mumbai. I then joined advertising as a creative person. I have worked in the top 5 advertising agencies viz. Lintas, O & M, JWT and Mudra etc.
During these 25 years, I taught Marketing & Advertising at various institutes. Have been conducting workshops and lectures on :
- Marketing Communications in the Business Management Course run by the Indo-German Chamber of Commerce
- Copywriting in the BMM (Bachelor of Mass Media) Course at National College
- Creativity at AICAR (Asian Institute of Communications Research), Neral
- Advertising Management at the K.C. College Institute of Management Studies
- Advertising & Film / Video for the Xaviers Institute of Communications (XIC)
- Advertising Management & Creative at AICMS (Asian Institute of
Communications & Media Studies)
- Creativity at MET Institute, Bandra
