Hiren Joshi

Years of Experience in Google Analytics Training Classes

7

Teaching Experience in detail in Google Analytics Training Classes

Learning web analytics is important because it helps you discover what is happening on your website and why is it happening. Information extracted from analytics can be used to improve the effectiveness of your marketing and advertising strategies. We offer in-depth Google Analytics Training Program which helps you understand your website traffic so that you can drive your campaigns in the right direction and thus improve the ROI of your online business. Google Analytics is a perfect tool to justify your marketing spends, generate more sales and reduce cost per conversion. Our advanced Google Analytics Training helps professionals make successful career in corporate companies. INTRODUCTION: Introduction to Google Analytics Installing the Google Analytics Tracking Code Working with Report Data INTERPRETING REPOERTS: Page views, Visits, and Visitors Traffic Sources Content Reports Time Metrics Conversion Reports Ecommerce Reports FUNDAMENTALS: Account Administration Campaign Tracking and AdWords Integration Goals in Google Analytics Goals in Google Analytics Filters in Google Analytics Cookies and Google Analytics E-commerce Tracking Domains and Subdomains www.evolve-elearning.com Page 1 Evolve E Learning Platform Google Analytics Training INDEPTH ANALYSIS: Advanced Segmentation Analytics Intelligence Internal Site Search Event Tracking and Virtual Page views Additional Customizations

Years of Experience in Search Engine Marketing (SEM) Training classes

6

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

Our Pay Per Click training program is suited for individuals who are interested in gaining in- depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization. Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable. Our Pay Per Click training course will help you to ? Assess various options available in paid search marketing ? Structure your Pay Per Click campaigns targeting your niche ? Choosing your target keywords using software or online tools ? Create & optimize Google AdWords campaigns ? Set up advanced strategies in Google AdWords ? Landing page optimization to maximize revenues ? Assess cost effectiveness of your Pay Per Click campaigns ? Create effective Pay Per Click ads INTRODUCTION: What is Pay Per Click (PPC)? History of PPC Online vs Offline Marketing How does PPC work? Evolution of PPC Google AdWords Importance & Benefits of PPC Basic of PPC Yahoo Search Marketing RESEARCH AND BID MANAGEMENT : www.evolve-elearning.com Page 1 Evolve E Learning Platform PPC Training What is Keyword Research? Importance of targeted keywords Keywords popularity & Search Volume What is bidding? How to increase position on search? Importance of bidding techniques Difference in SEO & PPC keywords Selecting targeted / related keywords Categorizing keywords in Ad Groups What is Quality Score? Bid Management Competitive Analysis for bidding Researching for PPC keywords Analyzing competition keywords PPC keywords tools and resources Effect of Quality Score on bidding? User Defined bids and Automatic Bids SETTING UP PPC CAMPAIGN: Google Adwords Account Structure Language Targeting Budget Management Using Multiple Account PPC Campaign Structure Device Targeting ROI Management Using My Client Center (MCC) Location Targeting Campaign Management Conversion Tracking CRETING ADS AND PPC TOOLS: Create Effective Ads Example of Effective ads Ad Group Monitoring Google Adwords Editor Measurement of Title, Description URL Features of ads Google Adwords Tool Ad copy testing Ad Group Creation Keywords Spy www.evolve-elearning.com Page 2 Evolve E Learning Platform PPC Training REPORTING: What is Landing Page? Optimizing your landing pages Competitors Website Analysis Ad group Performance Reports Day Parts Reports Device Report Ads versus Landing Page Increasing conversion rates Campaign Performance Reports Ads Performance Reports Traffic Reports Important of Landing Page Using ‘Calls to Action’ Keywords Performance Reports Ads Performance Reports Geographic Report

Excellence Award Winner 2015

SEO Training

Years of Experience in SEO Training Classes

6

Teaching Experience in detail in SEO Training Classes

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Years of Experience in Search engine Ranking Training

4

Years of Experience in Social Media Marketing (SMM) Training classes

6

Teaching Experience in detail in Social Media Marketing (SMM) Training classes

The world is going global and social websites like Facebook, Twitter and Linkedin are a big reason which has changed the way people communicate and interact. Social Media Marketing gives the businesses an advantage to communicate with their customers/clients over the net in a very beautiful manner. The web of Social Networking Sites is very fascinating and for every brand today to get themselves identified on these popular networks is the need of hour. This has given birth to a new trend of social media marketing and optimization. Every business with an online presence desires a higher visibility among these social networks. To be a SMO professional you need an ideal training designed with all the aspects of social media in mind. We are a premier social media training institute recognized for exceptional course modules and profound experience in the field. We have industry experts who share their knowledge, observation and tips with the students. Our Social Media training courses are hands-on and practical. You will leave with an action plan for how you can use Social Media effectively for your business. Our social media training courses will teach you how to increase sales, brand awareness and promote your organization online through the use of Twitter, Facebook, LinkedIn, YouTube and many more social media platforms. INTRODUCTION: What is Social Media Types of social media How does it work? Why businesses need it? Integrating social media in websites and blogs Brands Case Studies How to network on Social Media sites? Benefits of Social Media Influence of Social Media Effect of Social Media on Google Search Choosing right social media Generating word of mouth Viral Marketing www.evolve-elearning.com Page 1 Evolve E Learning Platform Social Media Training BLOGS & MICRO BLOGGING Dos and Don’ts Widgets Tips and tricks for interesting articles> Publishing and networking via blog Blog promotion Myblog Post updation Blog Commenting SOCIAL BOOKMARKING StumbleUpon Digg Reditt Delicious Fave It Ebuzz WHAT’S MORE Press Release / News Article creation & Submission Linking Social Media Accounts Importance of Short URL and how to do it Doubts Clearing Content sharing Optimizing Social Media content for Search Engine TOP SOCIAL MEDIA SITES Building Relationship on Twitter Tools for managing your Tweets Twitter Guidelines Twitter Tools FB Benefits for Business FB Profile Customization FB Fan Pages Customization Promoting FB page FB Engagement and Conversation Being Found in Real Time Search on FB Creating FB Application / Widget FB Advertisement Pros and Cons of using FB LinkedIn Groups www.evolve-elearning.com Page 2 Evolve E Learning Platform Social Media Training How to do link building in LinkedIn Linedin Advertising Pros & Cons of using LinkedIn Google+ Tools & Techniques Google Plus: Circles | Hangouts | Stream Google Plus for Businesses My Space Pinterest Four square

Years of Experience in Static Websites Training

5

Years of Experience in WordPress Training

4

Teaching Experience in detail in WordPress Training

WordPress is a free and open source content management system (CMS) developed on PHP and MySQL. You can use wordpress to create your own website or blog without programming knowledge. It has many features including plug-in architecture and template system. WordPress is used by over 15% of “top 1 million” websites and is currently the most popular blogging system in use. What will you learn? ü Introduction to WordPress ü WordPress for blog and website ü Adding WordPress blog to a site ü WordPress installation and settings ü WordPress dashboard ü Admin panel view ü General settings ü Permalink Structure ü Creating posts ü Creating categories for posts ü Assigning tags for posts ü Creating pages ü Links management ü Adding a contact form ü Creating admin user ü Managing different user ü Defining roles for users ü Installing themes from library ü Customizing navigation menus ü Managing plugins ü Social media plugins ü Managing media ü Managing post comments ü Managing widgets ü Creating and customizing slider ü WordPress Tools ü Customizing and modifying a theme * ü Implementing custom PHP code * ü Importing and exporting the site * ü Ecommerce Plug ins on Wordpress *

Years of Experience in Digital Marketing Training

9

Teaching Experience in detail in Digital Marketing Training

I take complete Digital marketing training for Student and Companies as well. This is completely customized Training sessions as per users/companies need. I train below modules in details under Digital marketing training programme: 1. SEO 2. SMO 3. SMM 4. Wordpress 5. Google Analytics 6. Search Engine Marketing

Years of Experience in PHP Classes

8