Venkatesh T

Years of Experience in Digital Marketing Training

5

Teaching Experience in detail in Digital Marketing Training

Here's a brief overview of each topic covered in your digital marketing training course: 1. Search Engine Optimization (SEO): - Understanding the fundamentals of SEO and its importance in digital marketing. - On-page optimization techniques such as keyword research, content optimization, and metadata optimization. - Off-page optimization strategies including link building and social media signals. - Technical SEO aspects like website speed optimization, mobile-friendliness, and site structure. 2. Google Ads (formerly Google AdWords): - Introduction to Google Ads and its role in online advertising. - Creating effective ad campaigns targeting specific keywords and audience segments. - Understanding ad formats, bidding strategies, and budget allocation. - Tracking and analyzing campaign performance using Google Ads metrics and reporting tools. 3. Search Engine Marketing (SEM): - Overview of SEM and its relationship with SEO and paid advertising. - Setting up and managing paid search campaigns on platforms like Google Ads and Bing Ads. - Keyword research and selection for SEM campaigns. - Optimizing ad copy, landing pages, and ad extensions for maximum click-through rates and conversions. 4. Facebook Ads: - Exploring the advertising options available on Facebook and Instagram. - Creating compelling ad creatives and targeting specific audience demographics, interests, and behaviors. - Understanding Facebook Pixel and conversion tracking for measuring ad performance and ROI. - Advanced tactics such as retargeting, lookalike audiences, and A/B testing. 5. SEO AI Tools: - Introduction to AI-powered tools and technologies in the field of SEO. - Overview of AI-based content generation, optimization, and analysis tools. - Using AI for keyword research, competitive analysis, and predicting search engine trends. - Leveraging AI-driven insights to enhance SEO strategies and improve search engine rankings. Each topic will be covered in-depth, with practical examples, case studies, and hands-on exercises to ensure students gain a comprehensive understanding of digital marketing concepts and techniques. Throughout the course, emphasis will be placed on the latest industry trends, best practices, and ethical considerations in digital marketing.

Years of Experience in SEO Training Classes

5

Teaching Experience in detail in SEO Training Classes

Certainly! Here's a structured outline of topics for an SEO course: Module 1: Introduction to SEO - Understanding Search Engines and Their Algorithms - Importance of SEO in Digital Marketing Strategy - Difference Between Organic and Paid Search Results - Overview of On-Page, Off-Page, and Technical SEO Module 2: Keyword Research and Analysis - Importance of Keyword Research in SEO - Tools and Techniques for Keyword Research - Keyword Analysis: Volume, Competition, and Relevance - Long-Tail Keywords and Semantic Search Module 3: On-Page Optimization - Optimizing Meta Titles, Descriptions, and URLs - Creating High-Quality, SEO-Friendly Content - Understanding HTML Markup for SEO (Headings, Alt Text, etc.) - Internal Linking Strategies for Better Website Structure Module 4: Technical SEO - Site Architecture and Navigation - Website Speed and Performance Optimization - Mobile-Friendly and Responsive Design - Schema Markup and Rich Snippets Implementation Module 5: Off-Page Optimization and Link Building - Importance of Backlinks in SEO - Strategies for Building High-Quality Backlinks - Guest Blogging, Outreach, and Relationship Building - Monitoring and Disavowing Low-Quality Backlinks Module 6: Local SEO - Understanding Local Search and Its Importance - Optimizing Google My Business Profile - Localized Content Creation and Geo-Targeted Keywords Module 7: Technical SEO Tools and Analytics - Introduction to SEO Tools (e.g., Google Search Console, Google Analytics, SEMrush, Moz) - Using Tools for Site Audits, Keyword Tracking, and Competitive Analysis - Interpreting SEO Metrics and Key Performance Indicators (KPIs) Module 8: Advanced SEO Strategies - Advanced Content Optimization Techniques - Handling Algorithm Updates and Penalties

Years of Experience in Social Media Marketing (SMM) Training classes

6

Years of Experience in Search Engine Marketing (SEM) Training classes

6

Years of Experience in Search engine Ranking Training

6

Years of Experience in WordPress Training

6

Years of Experience in Google Analytics Training Classes

6