What are some advantages to Salesforce.com in acquisition of Mulesoft?

Salesforce.com's acquisition of MuleSoft in 2018 was a strategic move that brought several advantages to both companies. Here are some key advantages:

1. Enhanced Integration Capabilities:

   • MuleSoft is a leading integration platform that specializes in connecting disparate systems, applications, and data sources. By integrating MuleSoft into the Salesforce ecosystem, Salesforce gained enhanced integration capabilities. This is particularly valuable for organizations that use Salesforce as their CRM platform and need to integrate it with various other systems across the enterprise.

2. End-to-End Customer 360 View:

   • The acquisition of MuleSoft allows Salesforce to provide a more comprehensive "Customer 360" view. MuleSoft's integration capabilities enable Salesforce users to connect and integrate data from different sources, providing a unified view of customer information. This is crucial for organizations seeking a complete understanding of their customers across various touchpoints.

3. Accelerated Digital Transformation:

   • MuleSoft's Anypoint Platform helps organizations accelerate their digital transformation initiatives by simplifying and streamlining the integration of applications, data, and devices. This aligns well with Salesforce's focus on helping businesses transform and evolve in the digital era.

4. API-Led Connectivity:

   • MuleSoft's API-led connectivity approach allows organizations to design, build, and manage APIs that facilitate communication between different systems. This aligns with the broader trend of API-driven architectures, and Salesforce customers can leverage this approach to create modular and scalable integrations.

5. Expanded Market Presence:

   • The acquisition of MuleSoft has enabled Salesforce to expand its market presence beyond CRM. MuleSoft's integration platform serves a broad range of industries and use cases, allowing Salesforce to offer a more complete set of solutions to its customers.

6. Ecosystem Synergies:

   • Salesforce and MuleSoft share a commitment to building vibrant ecosystems. The integration of MuleSoft into Salesforce's ecosystem creates opportunities for collaboration, innovation, and the development of new applications and solutions that leverage both platforms.

7. Improved Customer Experience:

   • The combined capabilities of Salesforce and MuleSoft contribute to improving the overall customer experience. By breaking down data silos and enabling seamless integration, organizations can provide a more unified and personalized experience for their customers.

It's important to note that the success of the Salesforce-MuleSoft integration depends on how well the two platforms are leveraged together and how effectively organizations can capitalize on the synergies between CRM and integration capabilities. Overall, the acquisition has positioned Salesforce to offer a more holistic and connected platform to its customers.