The course provides 360 degree training on every digital marketing channels.
Here are the following details:
SEO, SMO and Digital Marketing Full Course Module
- Module 1:-Basic SEO/Digital Marketing introduction
- What is SEO/ Search Engine Optimization
- Local and Global SEO
- Function of an SEO/ a Digital Marketer
- What are the search engines, search crawler, search boats
- Introduction to Popular search engines
- Functionality of Search Engines
- Google search engine algorithms
- ON page and OFF page SEO
- White Hat SEO concepts
- What is SERP (Search Engine Result Page) [Broad match result]
- How a result can differs in various countries
- Comparative study about SEO and Digital Marketing
- Types of websites and their revenue models
- What is Back Link (Inbound and Outbound)
- Understanding No-follow, Do-follow links and their importance
- Indexing and Caching of the search engines
- What is Alexa rank
- Module 2:-Nurture with the basic HTMLs
- Basic HTML structure
- Different HTML tags and their attributes
- How optimizing HTML structures help SEO
- Analyze the source code of a program
- Different websites for checking different error factors of SEO
- Module 3:-Keywords Research and Analysis
- Introduction to Keywords and targeting it to the WebPages
- Keywords research and analysis
- Keywords match types (Exact, Phrase, Broad, Broad Match Modifier)
- How to choose keywords for a business (Keyword planner tool)
- Keywords selection as per business targeted area
- Call to action keywords
- Introduction to LSI keywords
- Keywords density, proximity, prominence, frequency
- Long tail keywords and its usages
- How to check rank for keywords from different country location
- Module4:- Detailed Competitor Analysis
- Competitor analysis
- Detailed research of each and every competitors factors
- Creation of Back link from the competitor analysis
- Identify your heavy competitors
- How to create an excel sheet for detailed research on the competitors
- Important SEO tools and case studies
- SEMRUSH Analysis
- Module 5:- ON page SEO techniques
- Revise the ON page definition
- WebPage Title, its character limit and how to write it
- WebPage Meta Description, its character limit and how to write it
- Understanding the C panel and the FTP
- txt file creation
- xml, Sitemap.html file creation
- Google Analytics code inclusion
- Google Webmaster code inclusion
- 301, 302 redirection
- 404 errors (soft & hard)
- Page loading speed check up, ideal page load time
- Responsiveness checker
- Write program code except Inline CSS and less JQuery inclusion
- Content development and proper optimization
- Checking for the duplicate contents
- EMD concept and its presence in SEO
- Optimizing the H1, H2, H3, H4, H5, H6 tags
- Internal linking optimization
- What is anchor text
- Code to text ratio
- Webpage size
- Understanding the favicon
- Image optimization by including proper ALT attribute
- SEO friendly URL optimization
- Canonical Issue & its solution and why it is important
- Website structure and Layout optimization
- Landing page optimization
- Inclusion of social icons
- What is over optimization in SEO
- How to check the website health for different ON page SEO factors
- Introduction to Google Page Insight checker for better ON page
- How to use Screaming Frog for website audit
- Heatmap Analysis tracking
- A/B Testing of Website
- Module 6:- Other important SEO factors& concepts
- What is DA and how search engine calculate it
- What is PA and how search engine calculate it
- What is Page Rank (PR)
- Domain age and how it helps websites in ranking
- Various Ranking factors
- DMOZ listing
- Spamming and unethical link building
- Search technique to find expected result
- Module 7:- Various Schema Mark Up creation
- Introduction to JSON LD code
- Data Highlighter and Rich Snippet concept
- What is schema
- Test and analysis of schema structures
- Information schema
- Search option schema
- Breadcrumbs and its nested options
- Review schema
- Social schema
- Module 8:-Google Search Console (Webmaster tool) & Google Analytics
- What is Google search console, Disavow Tool
- Inclusion of Google webmaster code to your blog or website
- Detailed understanding about every factors on the Search Console
- Crawling, Indexing, Fetching through webmaster
- Introduction to Google Analytics
- Detailed Google search analysis
- Goal creation, funnel page creation, filter page
- Inclusion of Google Analytics code to your blog or website
- Understanding every possible factors about the website traffic
- Preparing reports from Google Analytics
- Connection of Google AdWords, Analytics, Youtube, AdSense
- Understanding shopping behavior for e-commerce websites
- Module 9:-OFF Page optimization techniques
- Website submission on various search engines
- Concept and importance of different URL extensions like .edu, .gov etc.
- Introduction to Google local listing and Business page creation
- Increase the number of reviews on the Google local page
- Content marketing (Web 2.0, Blog, Article submission &promotion) (Important)
- Social Bookmarking
- Image sharing
- Video sharing
- Podcast submission
- Niche Directory listing
- Company profile creation (Important)
- Business Listings with proper NAP (Name, Address, Phone Number) (Important), Google Local Listings
- Increase reviews on the Business listing sites
- Classifieds submission (Important)
- Posting events on event submission sites
- Power point presentation
- Info-graphics creation and submission
- Press release submission
- Forum Posting
- Question Answer submission
- Blog comments on niche high DA, PA blogs
- Interview submission
- Guest Blog submission
- Module 10:-Online Reputation Management/ Reverse SEO
- Understanding the ORM/ Reverse SEO concepts
- Why it is needed
- How to ethically do the ORM
- Module 11:- World of Blogging
- What is a blog and how it helps a website
- Having your own blog
- How to set up blogs on WordPress and Blogger
- How to make your blog famous
- How to optimize a blog for SEO
- Niche specific blog
- Understanding about the Guest blog
- How to write content for blogs
- Module 12:- Social Media Optimization
- Impact of Social media on SEO
- Understanding the popular social networking sites
- Identify the business scope from them
- Increasing techniques of facebook like
- How to optimize twitter profile & increase twitter follower
- How to optimize Google+ page and increase follower
- Creating a company LinkedIn page
- How to increase LinkedIn follower
- Engagement with the otherâ??s post
- Share awesome images on Pinterest and technique to increase followers
- Facebook Paid Marketing and its various aspects
- Know your audienceâ??s interests
- Facebook Page insight checker
- Module 13:- Search Engine Marketing/ Pay Per Click Campaign
- What is PPC
- Why to do the PPC
- Future of PPC
- Lead generation and Conversion
- Types of PPC campaigns
- Fundamentals of PPC
- Running a Google AdWords search campaign
- Google AdWords certification
- When to use the ideal campaign type
- Landing page experience and the quality score value
- Module 14:- Email Marketing concepts and procedures
- What is Email Marketing
- Ethical Email Marketing
- Difference between Email Marketing and Newsletter
- Newsletter design as per the business category
- Popular Email Marketing websites
- How Email Marketing helps business to convert Leads
- Module 15:- Google Adsense
- What is Google Adsense
- How to get approval for Google Adsense
- Earning scope from Google Adsense
- How website traffic is so important for Google Adsense approval
- Module 16:- Affiliate Marketing
- What is Affiliate Marketing
- How the big brands are earning from Affiliate Marketing
- How an individual can earn from Affiliate Marketing
- List of Affiliate Marketing program
- Incorporate Affiliate Marketing on personal blogs or website
- How to work with the Affiliate Marketing
- Module 17:- Google Tag Manager
- What is Google Tag Manager
- How to implement Google Tag Manager
- How to do implement triggers, tags & variables
- Event tracking through Google Tag Manager
- Module 18:- Digital Display Marketing
- Introduction to banner advertising
- How to advertise banner on Youtube
- How to advertise banner on Facebook
- Module 19:- App Store Optimization & App Marketing
- Introduction to Mobile Marketing
- What is App Store Optimisation
- How to optimize app on google play
- How to use Google Play Console & Firebase for App Analytics
- Introduction to Admob
- Module 20:- Ecommerce Website Optimization
- Introduction to E-commerce Website
- How e-commerce website works
- Importance of UI/UX of e-commerce website
- How to do organic promotion for e-commerce website
- How to set up enhanced e-commerce tracking through google analytics
- Online Promotion of e-commerce website
A Discussion on the clientâ??s demand
- Understand the clientâ??s requirement
- Ranking only or Lead generation
- What is Lead generation
- Commit client as per the detailed understanding of the project
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