Module – I Introduction to Digital Marketing (Timeframe: 1/2 week)

• What is Digital Marketing?
• Basics of Digital Marketing – Overview & Scope
• Platforms for Digital Marketing

Module – II Digital Marketing Avenues (Timeframe: 1/2 week)

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM/Google PPC)
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing
• Web Analytics & Visitors Tracking
• YouTube and Video Marketing
• Affiliate Marketing

Module – III Search Engine Optimization (Timeframe: 2 weeks)

• What is Search Engine Optimization?
• Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
• On-Page Optimization
• Off-Page Optimization
• Competitors Analysis
• SEO Audit

Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)

• What is Search Engine Marketing?
• What is Pay Per Click (PPC)?
• Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
• Keyword Research
• Search Campaign - Creation and Optimization
• Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
• Display Campaign Creation in AdWords

Module – V Social Media Marketing (Timeframe: 2 weeks)

• What is Social Media Marketing?
• Key platforms for Social Media Marketing
• Profile Optimization on Social Networks (gain visibility)
• Company/ Brand/ Enterprise Profile Management on Social Media
• Facebook Marketing
• Advertising On Facebook - Creating And Running An Ad
• Twitter Marketing
• LinkedIn Marketing
• LinkedIn B 2 B Lead Gen Process
• LinkedIn Ad Campaign Setup & Management

Module – VI Content Marketing (Timeframe: 1/2 week)

• What is Content Marketing?
• Elements of creating engaging content
• Content networking & distribution
• Content optimization

Module – VII Email Marketing (Timeframe: 1/2 week)

• What is Email Marketing?
• How to create effective Email Content?
• How to create an email list?
• Using Mailchimp

Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)

• Introduction to web analytics
• How Google Analytics (GA) work
• Setting up Google analytics
• Acquisition, Behavior and Conversion measurement
• Visitors Analysis
• Conversion tracking

Module – IX YouTube and Video Marketing (Timeframe: 1 week)

• Introduction to Video Marketing
• YouTube Channel Creation and Growth
• Video Campaign Creation in AdWords
• YouTube video analytics

Module – X Affiliate Marketing (Timeframe: 1 week)

• What is Affiliate Marketing and how does it work?
• Best Practices in setting up an Affiliate Program
• Choosing Right Products: Clickbank, CJ
• How to optimize your blog and website for affiliate marketing

Doubt Clearing Classes*

Module – XI Live Projects (Timeframe: 1 week)

Exam followed by Certification

On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of Karmick Solutions Pvt. Ltd. Digital Marketing Team.

On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in Karmick Solutions Pvt. Ltd.

Certification :
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by Karmick Solutions Pvt Ltd.