SEO Training
1.Website Basics class
- What is Domain & Types
- T.L.D&S.L.D&T.L.D Domain
- Domain Registration
- What is Web Hosting Server
- Windows Server
- Linux Server
- Sharing,Dedicated,VPS Hosting
- what is http,https,www
- Hosting Registration
- DNS Server
- What is Website
- Dynamic,Static Websites
- Free website creation
- Free hosting form host gator
- Free web mails Creation up to 5
- Free data base Creation
2.SEO Basics
- What is Search engine optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of SEO
3.On Page Optimization Modules
- Site Structure Analysis
- Competitive and Exact Title Creation
- Meta Keywords Creation
- Meta Tag Optimization as per Keyword Research
- Perfect navigation as per theme
- Breadcrumb Optimization
- Checking Broken Link
- Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
- Usage of Robot.txt in order assist crawler
- Robots.txt File Creation and validation
- Internal navigation
- Content Optimization as per Keyword Density, Proximity, Prominence
- 301 redirect for canonicalization problem
- RSS Feed Creation
- URL Renaming and Rewriting .htacess code
- Content Negotiation and Modification
- Regular Updation of the sitemaps
- Create Custom Error 404 Page Optimization
- W3C Compliance: HTML/CSS Validation
- Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
- Image Optimization, Using Alt
- Google Analytics Account Set
- Create and Mange Google, Bing and Yahoo Webmaster Tool
4.Link Building
- What is Link Building
- One way link building
- Two Way or Reciprocal link
- Link Wheel Building
- White Hat Link Building
- Black Hat Link Building
- Grey Hat Link Building
5.Off-page Optimization Modules
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- Directory submissions
- Dmoz Listing
- Forum Creation / submissions
- Blogs Creation, Posting and Commenting
- Blog Post Message Creation and Submission
- Articles Creation, Distribution and Commenting
- Press Release Creation and Distribution
- News letter posting and News Syndication
- Forums Posting and Comments
- Favicons Creation
- B2B Posting
- Podcasting Video uploading and tagging
- Getting in to Yellow Pages
- Theme base Link search
- Driving traffic through dedicated Social Networking
- Facebook Marketing (Fan Pages and Profiles)
- Twitter Marketing
- Social Bookmarking Strategy and Implementation
- Podcasting : Audio and Video Optimization
- Promoting Subsequent pages of the Website
- Google Site Map Submission
- Yahoo Site Map Submission
- Bulleting Board Submission
- Social Bookmarking SBM
- Social Networking
- Classified Ad Creation and Submission
- Posting in other Content Network
- Blog Creation and Commenting
- Rss Feed Creation and Validation
- Link Building
- Link Popularity Monitoring & Reporting
- Listed on Google/Yahoo Local Business Center
- Wikki Submission
- Google Analytics Setup Management
- Webmaster tools Set UP for Google, MSN and Yahoo.
6.Google Search Engine Algorithms
- Google Panda Algorithms
- Google Penguin Algorithms
- Google Page Rank Algorithms
- Google Humming Bird Algorithms
- Page layout Algorithms
7.Additional Topics
- Apply Google adsense Account
- How To Get SEO Projects
- How to get freelancer projects
- Client report creation
- Daily work schedule Creation
SMO Training
Why Do Social Media Optimization
- Introduction to Online Marketing
- Types of Online Marketing
- Introduction to Social Media
- Types of social media
- Advantages social media optimization
- Social media optimization processers and techniques
Facebook Marketing
- Facebook marketing introduction
- Advantages Facebook Marketing
- What is Open Graph
- Local business page creation
- Fans page creation
- Brand page creation
- Organization page creation
- Adding own logos and banners in facebook
- How to promote your Facebook page
- Introduction to FBML
- Advantages to FBML
- Facebook optimization techniques
- Creating Facebook Application
- Linking with YouTube
- Creating Events in facebook
- Dos & Donts in facebook
- Facebook credits
- Facebook Connect (Like, Share, Comment)
- Increase face book likes
Twitter Marketing
- What is Twitter
- Why we use Twitter
- Twitter Demographics
- How to Setup a Twitter account
- What is Twitter Lingo
- What is Tweet for pay
- Twitter Account Promotion
- Tweeting (Responding to others, RT, HashTags, Direct Messages)
- What is Twitiquette
- Why use short url in Twitter
Google Plus Marketing
- What is Google Plus
- Google Plus Features
- Google Plus: Circles , Hangouts ,Stream
- Integration with your site
- Promoting a Brand on Google+
- Google Plus for Businesses
- Google plus Tools & Techniques
LinkedIn Marketing
- What is LinkedIn
- LinkedIn advantages
- LinkedIn Groups
- LinkedIn events, messaging
- Creating the right profile & settings
- How to do link building in LinkedIn
- Linkedin Company Pages
Video Marketing SMO
- Youtube Video Optimzation
- Increase youtube views,Subscribers
- Youtube Adsense Ads
- Youtube Adwords
- Dailymotion
- Vimeo Videos
- Metacafe
- Google Videos
Social Networking Sites
- Digg
- Delicious
- StumbleUpon
- Reditt
- Fave It
- E-buzz
Web 2.0 Back links Building
- Blogger.com
- WordPress.com
- webs.com
- Webnode.com
- Yola.com
- Blinkweb
- Clammo
- 360.com
- Adding titles to blogs
- Adding keywords to blogs
- adding description to blogs
- Building Backlinks from blogs
- Promoting blogs ways
Forum and Online Communities
- Yahoo groups
- Google groups
- Yahoo Q & A
- Forum comments
- Google forum
Content sharing
- Ezine articles approved
- Squidoo Lens Creation
- Hubpages Creation
- Slideshare
- Scribd
Photo& Slides Sharing
- Flickr
- Picasa Web
- TinyPic
- Slide Roll
Adwords Training
1.Campaigns Covered
- Google PPC Campaigns
- Yahoo/Bing/MSN Campaigns
- LinkedIn Campaigns
- YouTube Video Campaigns
- Face book Campaign
- Twitter Campaigns
2.Overview Of The Search Marketing Landscape
- A review of the latest search marketing trends
- A look at the latest pay-per-click advertising options
- Comparing AdWords with Facebook, LinkedIn & Twitter advertising
- Choosing between SEO and PPC
- What is Pay Per Click (PPC)?
- How does PPC work?
- Importance & Benefits of PPC
3.Adwords Modules
- Mccadwords
- Adwords Express
- Adwords Merchant Center
- Adwords Editor
- GOMC Challenge
- Creating an Online Video Campaign (YouTube Ads)
- Shopping Ads
4.SETTING UP PPC Campaign
- Google Ad words Account Structure
- Google Search Network
- Google Display Network
- Google partner Websites
- Location/ Language Targeting
- Bid Budget Management
- Accelerated / Standard Delivery
- CPC,CPM,CPA ,CPV,CPD Methods
- Keyword Types (Broad, Phrase, Exact and Negative)
- Ad rank, Actual CPC ,CTR
- Ad Extensions
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Quality Score and Its Importance
- Concept of CPM and Branding
- Landing Page Optimization
- Automatic /Manual Placements
- Interest & Groups Targeting
- Re-marketing Targeting
- Age, Gender Targeting
- Topic Based Targeting
6.Ad formats And Ad guidelines
- Create Effective Ads
- Ad copywriting best practices ad copy testing
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Display Ad Builder Ads and Guidelines
- Video Ads Format
7.Tools and Analysis
- What is Landing Page?
- Optimizing your landing pages
- Competitors Website Analysis
- Ad group Performance Reports
- Using ‘Calls to Action’
- Keywords Performance Reports
- Purpose of Conversions
- Create your Conversion Tracking Code
- Tracking the Conversions for Multiple Product
- Tracking the Google Analytics Code
- Change History Tool
- Display Planner
- Ad preview Diagnosis
8.AdWords Live Project
9.Adwords Course material & Videos
10.Mock Certification Exams
11.Google AdWords Fundamentals Exam
12.AdWords Advanced Exam
13.AdWords Advanced Display Exam
14.You tube Advertising Exam
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