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You can use any method/platform for the promotion of your website and being 'static' or 'dynamic' has got nothing to do with it. However, it's easier to include scripts, tracking code or third party tools/plugins on a 'dynamic' website which can be used to increase the convesions such as leads, downloads, registration, sales etc. 

You can use one or more of the following popular methods:

1. SEO or Search Engine Optimization

2. PPC/SEM ADs using Google and other AD networks

3. Email Marketing

4. Social Media Marketing (Both optimization of content and Paid ADs)

and there are lot of sub-sets of these methods/platforms.

However, UI or Design of your website is the most important component and it includes both the 'aesthetic' aspects of design and technical architecture of your website's CODE (for both Google and customers). If your website design isn't pleasing to the users and if it doesn't get loaded quickly in the web/mobile browsers then users/customers are likely to abandon your website. 

You would waste a lot of effort/money in bringing traffic and if people don't stay on your website for longer duration then there would lesser conversion and hence, lesser revenue for your business.

You can use any method/platform for the promotion of your website and being 'static' or 'dynamic' has got nothing to do with it. However, it's easier to include scripts, tracking code or third party tools/plugins on a 'dynamic' website which can be used to increase the convesions such as leads, downloads, registration, sales etc. 

You can use one or more of the following popular methods:

1. SEO or Search Engine Optimization

2. PPC/SEM ADs using Google and other AD networks

3. Email Marketing

4. Social Media Marketing (Both optimization of content and Paid ADs)

and there are lot of sub-sets of these methods/platforms.

However, UI or Design of your website is the most important component and it includes both the 'aesthetic' aspects of design and technical architecture of your website's CODE (for both Google and customers). If your website design isn't pleasing to the users and if it doesn't get loaded quickly in the web/mobile browsers then users/customers are likely to abandon your website. 

You would waste a lot of effort/money in bringing traffic and if people don't stay on your website for longer duration then there would lesser conversion and hence, lesser revenue for your business.

You can use any method/platform for the promotion of your website and being 'static' or 'dynamic' has got nothing to do with it. However, it's easier to include scripts, tracking code or third party tools/plugins on a 'dynamic' website which can be used to increase the convesions such as leads, downloads, registration, sales etc. 

You can use one or more of the following popular methods:

1. SEO or Search Engine Optimization

2. PPC/SEM ADs using Google and other AD networks

3. Email Marketing

4. Social Media Marketing (Both optimization of content and Paid ADs)

and there are lot of sub-sets of these methods/platforms.

However, UI or Design of your website is the most important component and it includes both the 'aesthetic' aspects of design and technical architecture of your website's CODE (for both Google and customers). If your website design isn't pleasing to the users and if it doesn't get loaded quickly in the web/mobile browsers then users/customers are likely to abandon your website. 

You would waste a lot of effort/money in bringing traffic and if people don't stay on your website for longer duration then there would lesser conversion and hence, lesser revenue for your business.

Hi,

You can use all the methods for promoting a static website which are available to promote a dynamic website. However, it might require a lot of effort and changes in the code specially for implementing SEO and including any script for social media or chat integration etc. 

Having a dynamic website also helps you update content easily and quicky with a CMS as digital marketing might require you to modify and upgrade content and add more content on a regular basis.

Start with the following:

SEO

Social Media Marketing

Email Marketing

Paid Advertising on Google, Facebook etc.

Both are quite different from each other. I will try to do some comparison and help you understand both of them.