Why hasn't Google added Augmented Reality capabilities to Google SketchUp?

SketchUp under Trimble's ownership, had not integrated native augmented reality (AR) capabilities directly into the software. It's important to note that software development decisions are influenced by various factors, and my information may not reflect the most recent updates or developments.

Here are some potential reasons why Google (and subsequently Trimble) might not have integrated AR capabilities directly into SketchUp:

1. Focus on Core Features:

   • SketchUp has historically focused on core 3D modeling and design features. Expanding into AR might require significant development resources, and the developers may prioritize other features based on user needs and feedback.

2. Ecosystem Integration:

   • AR integration often involves compatibility with specific AR platforms and devices. Integrating AR capabilities may require collaboration with AR hardware manufacturers and might be influenced by the evolution of the AR ecosystem.

3. Third-Party AR Applications:

   • SketchUp users interested in AR functionality may have the option to export their models to third-party applications or platforms that specialize in AR experiences. This approach allows SketchUp to focus on its core strengths while letting users leverage AR capabilities through other tools.

4. Market Trends and Demands:

   • Development decisions are often influenced by market trends and user demands. If there is a growing demand for AR in the design industry, it may prompt future developments in SketchUp or related tools.

5. Resource Allocation:

   • Developing AR features requires resources, including time, expertise, and testing. The development team may need to allocate resources based on various factors, including the overall direction of the software and the needs of the user base.

6. External Plugins and Extensions:

   • SketchUp has a vibrant community of developers creating plugins and extensions. Users interested in AR functionality may find third-party plugins or extensions that add AR capabilities to SketchUp.

It's worth checking the official SketchUp website or contacting Trimble directly for the latest information on features and developments. Additionally, software products may evolve over time, and new features could be added in response to industry trends and user feedback.