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Google acquired SketchUp in 2006 as part of its strategy to expand its offerings in 3D modeling and mapping tools. SketchUp was developed by @Last Software, a small startup, and Google saw potential in integrating SketchUp with its other products, particularly Google Earth. The acquisition aimed to enhance Google Earth by allowing users to create and share 3D models of buildings, structures, and landscapes.
However, over time, Google shifted its focus and re-evaluated its product portfolio. In 2012, Google decided to sell SketchUp to Trimble Navigation Limited, a company with a focus on positioning technologies, geospatial solutions, and construction. The decision to sell SketchUp was likely driven by Google's strategic refocusing on core products and services.
Trimble continued to develop and support SketchUp as a standalone 3D modeling software. The acquisition allowed Trimble to leverage SketchUp's capabilities for applications in areas such as architecture, construction, engineering, and geospatial industries. Trimble has since maintained and expanded SketchUp's presence in the 3D modeling software market.
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