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Determining what analytics tool is "better" than Google Analytics depends on your specific needs, goals, and preferences. There are several alternatives, each with its own strengths and weaknesses. Here are a few analytics tools that are often considered alternatives or complements to Google Analytics:
Matomo (formerly Piwik):
Adobe Analytics:
Mixpanel:
Heap Analytics:
Hotjar:
StatCounter:
Open Web Analytics (OWA):
Clicky:
When choosing an analytics tool, consider factors such as your specific use case, the size of your business, your budget, data privacy concerns, and the features that matter most to you. It's also worth noting that some users may choose to use multiple analytics tools to gain a more comprehensive view of their data.
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