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What are the 4 types of analytics?

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Types of Analytics Descriptive Analytics Overview: Focuses on summarizing historical data. Purpose: Describes what has happened. Examples: Reports, dashboards, data visualization. Diagnostic Analytics Purpose: Aims to determine why something happened. Approach: Investigates patterns and trends...
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Types of Analytics

  1. Descriptive Analytics

    • Overview: Focuses on summarizing historical data.
    • Purpose: Describes what has happened.
    • Examples: Reports, dashboards, data visualization.

  2. Diagnostic Analytics

    • Purpose: Aims to determine why something happened.
    • Approach: Investigates patterns and trends in data.
    • Examples: Root cause analysis, comparative analysis.

  3. Predictive Analytics

    • Objective: Forecasts future outcomes based on existing data patterns.
    • Method: Uses statistical algorithms and machine learning.
    • Examples: Forecasting, predictive modeling.

  4. Prescriptive Analytics

    • Goal: Recommends actions for specific outcomes.
    • Utilization: Helps in decision-making and strategy planning.
    • Examples: Optimization algorithms, simulation models.

UrbanPro's certified tutors specialize in Google Analytics training, covering various analytics types to provide comprehensive insights and coaching in this domain.

 
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