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Digital marketing is growing rapidly due to:
1. **Increased internet access**: More people are online, enabling businesses to reach a larger audience.
2. **Cost-effectiveness**: Digital ads are cheaper and more targeted than traditional media.
3. **Measurable results**: Analytics tools allow real-time performance tracking and optimization.
4. **Mobile usage**: Growth in smartphone use offers direct marketing channels.
5. **Personalization**: Digital tools enable personalized marketing experiences.
6. **E-commerce growth**: Online shopping has surged, boosting digital advertising demand.
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