0SEO stands for Search Engine Optimization; called as SEO. When anyone searches for a particular topic in the search engine, then the search engine provides some results in the form of pages. As Digital Marketers, We will optimize the search engine and its results to show our website or client website on the first page of the search results.
The main goal of any marketer or any site will be his website.And the product should be on the top in any search engine results to have more business and profits. To achieve it as Digital Marketers, We will follow some methods to bring the results to the top. This is not a simple process that anyone can do and submit to the search engines. There are some rules and regulations that are levied by the search engines that are to be strictly followed by each and everyone to achieve the best position in the search results. By imposing these rules, search engines make sure that correct and accurate information is shown to the users that come to visit their search engines.
What are the methods that followed?
The work we do is mainly divided into two: On-Page Optimization and Off-Page Optimization. Here On-Page refers to the optimization techniques that are done on the website page that is shown to the users. And the Off-Page refers to the backend work that is done to satisfy the search engine rules and regulations. The On-Page consists of maintaining the proper header tags, Meta tags such as Meta description, Meta keywords, Meta Titles, Robots Meta tags, ALT Text, Canonical Tags. Meta tags offer more details about your site to search engines and the people who visit your site so that your website can stand out in the search results. Search Engines will give more importance to the sites that offer good user experience and sites which satisfies user’s queries. As said, Off-Page will consist of the work that is done backend to satisfy search engine rules and also to increase the position of the site in search results. This will include gaining Backlinks from the trusted sites, Social Media Optimization for promoting the sites in different social media.
Why is SEO helpful?
SEO helps in bringing more business. For example, if you are a photographer and you have a site where you sell photos that can help various people in various ways. You designed the site with good user experience, and you are waiting to target the right kind of people to make your site popular. What will you do now? Here comes SEO into action. If you learn the ways to promote your site through SEO, then your work is half completed. With the help of right techniques in SEO, you will find your audience or visitors come to your site instead of you going into the public in Traditional way of Marketing.
First of all, the On-Page work is taken care by following all the right On-Page Optimization techniques and then you will jump into the Off-Page techniques. With these techniques going hand in hand and with rich user experience and with the right amount of content, you have hit the bull’s eye.
