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Digital Marketing > Learn Digital Marketing Training > What is digital marketing, and what are its benefits?
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What is digital marketing, and what are its benefits?

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**Digital marketing** is the use of online channels and tools to promote products or services, targeting consumers through the internet and digital devices. **Benefits of digital marketing include:** 1. **Wider Reach**: Connects with a global audience. 2. **Cost-Effectiveness**: Generally lower costs...
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**Digital marketing** is the use of online channels and tools to promote products or services, targeting consumers through the internet and digital devices. **Benefits of digital marketing include:** 1. **Wider Reach**: Connects with a global audience. 2. **Cost-Effectiveness**: Generally lower costs than traditional marketing. 3. **Targeted Advertising**: Allows precise targeting based on demographics and interests. 4. **Measurable Results**: Offers analytics to track performance and ROI. 5. **Increased Engagement**: Facilitates direct interaction with customers. 6. **Brand Building**: Strengthens online presence and credibility. read less
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**Digital marketing** is the use of online channels and tools to promote products or services, targeting consumers through the internet and digital devices. **Benefits of digital marketing include:** 1. **Wider Reach**: Connects with a global audience. 2. **Cost-Effectiveness**: Generally lower...
read more
**Digital marketing** is the use of online channels and tools to promote products or services, targeting consumers through the internet and digital devices. **Benefits of digital marketing include:** 1. **Wider Reach**: Connects with a global audience. 2. **Cost-Effectiveness**: Generally lower costs than traditional marketing. 3. **Targeted Advertising**: Allows precise targeting based on demographics and interests. 4. **Measurable Results**: Offers analytics to track performance and ROI. 5. **Increased Engagement**: Facilitates direct interaction with customers. 6. **Brand Building**: Strengthens online presence and credibility. read less
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