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A digital marketing course is a structured program that teaches individuals how to effectively promote products, services, or brands online. It covers various aspects of online marketing, including:
1. SEO (Search Engine Optimization): Optimizing websites to rank higher in search engines.
2. Social Media Marketing: Using platforms like Facebook, Instagram, and LinkedIn to engage with audiences.
3. SEM (Search Engine Marketing) & PPC: Running paid ads on platforms like Google Ads.
4. Content Marketing: Creating valuable content to attract and retain customers.
5. Email Marketing: Managing email campaigns for lead nurturing and conversions.
6. Analytics: Measuring and analyzing campaign performance using tools like Google Analytics.
Courses often include practical activities, case studies, and certifications to validate your skills.
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