Introduction to Search Enegin Optimization

The Advanced Digital Marketing Training Course is designed to enable you achieve the required and job oriented comprehension in Digital Marketing. The Course in Gurgaon/Gurugram targets both college fresher and working professionals who either wants to begin their career after graduation or enhance their current digital skills to achieve growth and contribute more to their company. The industry focused training covers all the relevant and advanced topics of Digital Marketing which include Search Engine Optimization, Google Analytics, Web creation using WordPress, Search Engine Marketing(SEM), Social Media Marketing(SMM), Email Marketing, Lead Generation, Mobile and SMS Marketing, PPC and Google Adwords, Ecommerce Marketing, Content Marketing, Online Reputation Management, Google Adsense, Affiliate Marketing, Landing Page Creation, Conversion Rate Optimization(CRO) and Digital Marketing Strategies.

• Evolution & Growth of Search Engines
• How Google Work's - Basics of SEO Periodic Table of SEO success factors
• On-Page Best Practices
• Keyword Research & Competitive Analysis
• SEO Friendly Design & Architecture
• Technical Website Optimization
• Link-Building
• Social,Local,Mobile (SoLoMo) SEO Strategies
• SEO Site Audit
• Algorithm Updates
• SEO TrackingThe Future of SEO
• SEO Career Paths
• Getting started with Digital marketing
• Setting up a goal
• Building marketing funnel
• Getting customer details
• Learning about customerâ??s awareness, interest, action and desire
• Call-To-Action (CTA)
• Creating a lead magnet to attract customers
• Driving traffic to the website
• Building quality content
• Website optimization
• Social media and keyword analysis
• Reporting and analysis