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Digital marketing, a broad term encompassing all marketing efforts that utilize electronic devices or the internet, traces its roots to the 1960s with the advent of computers. The birth of the internet in the 1970s and its wider accessibility in the 1990s marked a significant leap in digital marketing, paving the way for evolving strategies like search engine optimization (SEO), email marketing, and social media marketing.
read lessThe term digital marketing was first used in the 1990s. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to sharre this information over the web. In 1993,the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising.
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