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1.) You can target your specific audience based on their interest, demography, location, gender, age, etc when selling your service/brand.
2.) Digital marketing is way cheaper than traditional marketing
3.) You can actually get started with digital marketing for free.
4.) Brand awareness
5.) Measurable results: You can measure all your campaign results in digital marketing
6.) Global reach - You can reach a global audience using digital marketing
7.)Interactivity - Digital marketing enables two way communication.
These are a few of many benefits of digital marketing. Hope this helps.
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