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Concrete communication implies being particular and clear rather than fuzzy and general.It makes the use of words that are clear with less chances of misinterpretation.
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Communicating concretely means being specific,definite and vivid rather than vague or general.
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Ex: This year we sold more AC than last year.
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Last year we sold 1200 AC and this year we sold 1500 AC.
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While following concreteness certain points should be kept in mind:
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Use specific facts and figures.
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Put actions to your verbs.
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Always write on a very solid ground. It should definitely create a good image as well.
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Conreteness is equally important in verbal and written communication.
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The addition of vivid words helps to create an environment/senario that the speaker or writer can imagine rather than vague words that may bounce from the listener's mind.
