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An alternative way for
agriculture marketing that has emerged are channels where farmers can directly sell their produce to consumers.
These channels are Apni Mandi (Punjab, Haryana and Rajasthan), Hadaspar Mandi (Pune),Rythu Bazars (vegetable and fruit markets in Andhra Pradesh) and Uzhavar Sandies (Tamil Nadu).
A number of national and multinational chains are joining with farmers by helping them to produce better quality farm products by providing seeds and other inputs at certain price.
In this way farmer will have larger markets for their produce and will also reduce price risk
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