Sukhdev has a shop in Chandni Chowk. He keeps stock of ladies Suits of three or four manufacturers. Sulekha, Sharda and Aayat are few of his clients to whom he sells in smaller quantities. They further sell the suits to their customers. What type of trade is Sukhdev doing? Write any two service that Sukhdev is giving to his clients like Sulekha.

Sukhdev is a Wholeseller/ Stockist and he keeps selling to the Retailers like Sulekha, Sharda & Aayat.

As a Wholeseller Sukhdev can offer following services to the clients like Sulekha:

i) The retailer need not carry stock of large variety of products to meet the demand of his customers.

ii) Wholesalers relieve the retailers of the necessity of placing orders to different manufacturers. Thus, the number of the sources of supply for the variety of goods is reduced to the minimum; hence buying problem is considerably simplified.

iii) Wholesalers enable retailers to obtain supplies more quickly than they could by placing orders directly to different manufacturers.

iv) The wholesaler provides a greater opportunity for a retailer to order a number of products at the same time so that transport and packing costs are incurred in respect of a single consignment in place of a number of consignments. This leads to savings in transport and packing costs.

v) Wholesalers specialize in a particular line of products. Therefore, he has an expert knowledge of the market conditions relating to such products. He passes on his knowledge to the retailer who cannot posses such knowledge as he deals in a large number of products of different varieties.

vi) Wholesalers help retailers to take advantage of favourable fluctuations in prices.

vii) By enabling retailers to replenish their stocks in smaller quantities, wholesalers enable them to operate their business with lesser amount of capital and derive the benefits of economy in space, and more economical sue of capital.

viii) Wholesalers provide financial assistance of material significance to retailers. This is done by allowing credit to the retailers purchasing goods from them. This in effect helps the retailer to manage his business with smaller amount of working capital.