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Asked by Saritha A.k Last Modified
Answer 
Personal selling involves marketing specifically to one individual at a time. Companies spend the most on this type of marketing. Why are businesses willing to spend so much on this personal selling? Because it provides the most directed type of advertising, making it the most effective. A member of the sales team can customize his or her sales message to the customer so the customer receives the best message to encourage more sales.Personal selling is not just about calling new people to encourage them to become customers. It also includes taking orders from existing customers and providing customer service. When these sales people are taking orders, they make sure the customers are purchasing the right product for them. If the customers need something else, these salespeople make sure the customers are sold
The role of personal selling are:
(1) Prospecting – trying to find new customers
(2) Communicating – with existing and potential customers about the product range
(3) Selling – contact with the customer, answering questions and trying to close the sale
(4) Servicing – providing support and service to the customer in the period up to delivery and also post-sale
(5) Information gathering – obtain information about the market to feedback into the marketing planning process
(6) Allocating – in times of product shortage, the sales force may have the power to decide how available stocks are allocated
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