Disha, a graduate of Horticulture from Kurushetra University came across a barren land near Solan when she visited this place. Disha was fond of strawberries and was inquisitive to understand the reason why strawberries could not be grown there. She was informed by the local authorities that the land was infertile for raising strawberries. She took this as a challenge and believed in its success. Best quality strawberries now mark the beauty of that barren piece of land. (a) Identify and explain the â??idea fieldâ?? from where the idea has been generated. (b) Also explain and give one example each for four other idea fields which may generate useful product ideas.

a. Natural Resources : Ideas can be generated on the basis of natural resources.

b. i. Existing products or services: A great business idea combines skill with imagination and market demand. Example: Improved packaging in chips to retain freshness

ii. Market driven or demand driven: One important method for generating ideas is to carry out market research. It is an organized manner to gather information about target markets and help to understand the latest trends. Eg., need for smart phones.

iii. Trading related: Trading these days are not confined to ordinary grocer or distributor outlets. Eg, Flipkart.

iv. Service sector: Service sector is growing worldwide due to advancements in information and technology. Eg. Career counseling centers

v. Creative efforts: Apart from applying creativity to spot and harness opportunities, it can also be developed to develop new products and services. Eg, Flat screen TV.

a. Natural Resources : Ideas can be generated on the basis of natural resources.

b. i. Existing products or services: A great business idea combines skill with imagination and market demand. Example: Improved packaging in chips to retain freshness

ii. Market driven or demand driven: One important method for generating ideas is to carry out market research. It is an organized manner to gather information about target markets and help to understand the latest trends. Eg., need for smart phones.

iii. Trading related: Trading these days are not confined to ordinary grocer or distributor outlets. Eg, Flipkart.

iv. Service sector: Service sector is growing worldwide due to advancements in information and technology. Eg. Career counseling centers

v. Creative efforts: Apart from applying creativity to spot and harness opportunities, it can also be developed to develop new products and services. Eg, Flat screen TV.