This course can be attended by anyone willing to

1. Start their career in Digital marketing
   
2. Take their own business online and start getting business from the digital channels
   
3. To gain knowledge on how to leverage the digital medium for their business

This course covers advanced methods of digital marketing to do the following

1. Promote their website through paid promotions â?? Help boost the business immediately through inorganic traffic. Google Ads is the most effective tool to help boost your business!
   
2. To rank their website in the top 10 â?? The top 10 ranked pages get the most traffic! Improve the organic traffic and thereby the brand value. Learn the various techniques for On-Page & Off-Page optimizations to rank your website at the top
   
3. To understand the Analytical landscape with Google Analytics â?? Study the traffic and make optimizations to increase the traffic more. Google Analytics tracks the traffic behavior in the website, thereby helping us make decisions to boost the user experience.
   
4. To audit their website for better performance using webmaster - Check and implement SEO friendly optimizations for better ranking. Google webmaster helps us to make our website more â??Google friendlyâ??. Thus making it easier to rank at the top of the page
   
5. To leverage Email marketing â?? Reach out to your potential customers easily. Find out the various tools for bulk emailing!
   
6. To leverage the powers of social media for their business â?? Use Facebook, Twitter, LinkedIn, Instagram and other social media platforms to your advantage. Social media presence and targeting are very powerful and can change your business for the better in a very short time.
7. To earn through their websites with affiliate marketing â?? Make money out of your website!