This course includes SEO(Search engine optimization), SMO(Social media optimization), SMM(Social Media Marketing), SEM(Search Engine marketing) Google Ads / PPC, Webmaster tools, Google Analytics. 

1. Basics of Digital marketing
Overview of digital marketing like improving website visibility, increasing traffic to our website, Lead generation for the business, and types of digital marketing.
2. Keyword analysis and keyword research
You will learn types of keywords, the tool used to research keywords, uses of local keywords, Competitor website analysis, and selecting the right keyword.

3. Search Engine Optimization
Introduction to search engine optimization, Seo fundamentals and concepts, understanding search engine result page(SERP), on-page optimization, off-page optimization, and link building techniques.

4. Local Business and google mapping
Creating Google Maps (Google my business). GMB optimization and ranking factors for local businesses.

5. SEM (google Ads and PPC)
Creating AdWords account, Adwords tools, bidding strategies, Campaign setup.

6. SMO & SMM
Social media optimization (Facebook, Instagram, youtube).

7. Webmaster and Google analytics
Adding site and verification, Crawls, robot.txt, performance, website speed.
Demographics, Live audience, traffic sources.