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SEO
Benefits: Improves your website's visibility in search results, builds trust, and improves user experience
Best for: Long-term goals, building credibility, and targeting low-competition keywords
How it works: Optimizes your content and design to rank higher in search engines
PPC
Benefits: Gets you more exposure and brand visibility quickly
Best for: Short-term goals, targeting high-competition keywords, and increasing visibility fast
How it works: Buys ad space for targeted keywords
Using both
You can use both SEO and PPC together to create a well-rounded strategy. For example, you can use PPC to get your name out there quickly, and then use SEO to increase your organic traffic.
SEO challenges
SEO can be challenging, with many factors that can affect your results, including competition, algorithm changes, and content development.

The ultimate goal of SEO for business is to generate organic traffic—searchers clicking through to your website from a search engine results page (SERP). The vast majority of online experiences begin on a search engine, making search the most used digital tool, which is at the heart of why SEO is so important.

For beginners, the best SEO tools are primarily free options from Google like Google Search Console for website performance monitoring, Google Analytics for traffic analysis, and Google Keyword Planner for keyword research, alongside tools like Moz for basic SEO analysis, Ubersuggest for keyword suggestions, and Answer The Public for long-tail keyword ideas

SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages (SERPs)

SEO stands for Search Engine Optimization. It's a digital marketing technique that helps improve a website's visibility in search engine results. The goal of SEO is to get more traffic to a website from organic search results.