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An SEO specialist may be the best choice if your goal is to drive organic traffic to your website. However, if you want an integrated approach to your digital marketing efforts, you might be better off hiring a Digital Marketing Manager. The type of person you hire should also factor into your decision.

SEO (Search Engine Optimization) is considered extremely important in digital marketing, as it provides a crucial way to organically increase a website's visibility in search engine results pages (SERPs), driving more relevant traffic to your site and establishing your brand as a trusted authority within your industry, often leading to increased leads and sales without relying solely on paid advertising

SEM: What's The Difference? The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search

While the debate focuses on SEO vs. content marketing, the reality is that you should use these two strategies together. Did you know that 72% of marketers say content creation is the most important SEO tactic? SEO helps people find your content, while content helps drive traffic to your site and improves your ranking.

The terms 'white hat' and 'black hat' are commonplace in SEO. Put simply, white hat refers to good SEO practices that search engines recommend, while black hat refers to bad SEO practices that break search engine rules.

Domain Authority vs. Page Authority. DA and PA are nearly identical metrics. However, a DA score predicts how well a domain as a whole will rank in the SERPs, while a PA score predicts how well a specific webpage will rank in the SERPs.