1. INTRODUCTION TO DIGITAL MARKETING
- Digital Marketing in todayâ??s world
- Fundamentals of a digital marketing
- Utilizing different digital mediums
- Various types of social media platforms
- Importance of search rankings
- Planning as per our marketing objectives
- Importance of web analytics
 2. CREATING A WEBSITE WITH WORDPRESS
- Basics of cPanel / Hosting
- Introduction to WordPress
- WordPress for blog and website
- WordPress installation through Softaculous and Manual Installation
- Essential Setting in WordPress
- Admin panel settings and management
- Installing themes
- Some PHP Basics
- Installing and managing plugins
- Creating pages
- Creating posts and categories
- Site-links structure management
- Adding a contact/query form for lead generation
- Customizing menus
- Managing images, documents, and zip files on the server
- Managing post comments
- Managing widgets
- Creating and customizing website slider
- Customizing a theme
- Importing and exporting a WordPress site
3. INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)
- Need and Use of Search Engine Optimization
- Generate Traffic to your post or page
- SEO aspects while website design & development
- Internet and Protocols
- Essentials of good website designing
- Major search engines and directories
- SEO Factors
- [Updated] Search Engine Algorithms
4. ON PAGE OPTIMIZATION
- Keyword research and Competition analysis
- Anchor text optimization
- Meta Tags Optimization
- Header Tag Optimization
- Landing Page Optimization
- Usage of Alt Tags
- Image Optimization
- URL Manipulation for Keywords
- Robots.txt optimization
- Sitemap Creation and Submissions
- Canonical Tag Implementation
- RSS Feed Creation
- InBound Links
- Keyword Density
- Webpage Content
5. OFF PAGE OPTIMIZATION or LINK BUILDING
- Submission to search engines
- Directory Submissions
- Reciprocal Link Building
- Link building through blog comments
- Forums Posting
- News and Press Release
- Press Releases Submissions
- Classifieds Building
- Article Submission
- Free Backlink Creation
- Forums and social media optimization
- Content Writing and Copywriting
- HTML, Logo and its Importance
- Usage of alt Tags
- RSS Feeds Submissions
- Coding Standards
- Video Optimization
6. SEO TOOLS
- Google webmaster tool
- Google keyword tool
- Keywords position checker
- Domain age tools
- Keywords density checker
- Domain authority checker
- Page rank checker
- Broken link checker
- Site speed test
6. SEO REPORTING
- SEO Report Generation
- Comparision, Tracking and Reporting
- Excel Reporting
7. INTRODUCTION TO PAY PER CLICK MANAGEMENT
- What is Pay Per Click (PPC)?
- Online vs Offline Marketing
- How does PPC work?
- Google AdWords
- Importance & Benefits of PPC
- Basic of PPC
- Yahoo Search Marketing
8. RESEARCH AND BID MANAGEMENT
- Keyword Research
- Importance of targeted keywords
- Keywords search volume
- What is bidding?
- How to increase position on search?
- Importance of bidding techniques
- Difference in SEO & PPC keywords
- Selecting targeted / related keywords
- Categorizing keywords in Ad Groups (SKAG)
- Bid Management
- Competitive Analysis for bidding
- Researching for PPC keywords
- Analyzing competition keywords
- PPC keywords tools and resources
- Effect of Quality Score on bidding?
- User Defined bids and Automatic Bids
9. SETTING UP CAMPAIGNS
- Google Adwords Account Structure
- Language Targeting
- Budget Management
- Using Multiple Account
- PPC Campaign Structure
- Device Targeting
- ROI Management
- Using My Client Center (MCC)
- Location Targeting
- Campaign Management
- Conversion Tracking
10. CREATING ADS
- Create Effective Ads
- Example of Effective ads
- Ad Group Monitoring
- Google Adwords Editor
- Measurement of Title, Description, URL
- Features of ads
- Google Adwords Tool
- Ad copy testing
- Ad Group Creation
11. PPC REPORTING
- Campaign Performance Reports
- Keywords Performance Reports
- Ad group Performance Reports
- Ads Performance Reports
- Day Parts Reports
- Traffic Reports
12. INTRODUCTION TO WEB ANALYTICS
- Introduction to Google Analytics
- Installing the Google Analytics Tracking Code
- Working with Report Data
13. INTERPRETING REPORTS
- Pageviews, Visits, and Visitors
- Traffic Sources
- Content Reports
- Time Metrics
- Conversion Reports
- E-commerce Reports
14. REPORTING FUNDAMENTALS
- Account Administration
- Campaign Tracking and AdWords Integration
- Goals in Google Analytics
- Filters in Google Analytics
- Cookies and Google Analytics
- Analyze data by audience
- Analyze data with custom reports
- E-commerce Tracking
- Domains and Subdomains
15. IN-DEPTH ANALYSIS
- Internal Site Search
- Event Tracking and Virtual Pageviews
- Additional Customizations in Analytics account
16. GOOGLE TAG MANAGER
- Introduction to tag manager
- Account structure of tag manager
- Advantages and Disadvantages
- Adding tags to your website
- Managing tracking codes through tag manager
17. INTRODUCTION TO MOBILE MARKETING
- Need for mobile marketing
- General stats
- Device analysis
- Mobile marketing trends
- Mobile usage stats
- Mobile marketing benefits
- Case studies
18. TYPES OF MOBILE ADS
- App based ads
- In game marketing
- QR codes
- Location based ads
- Mobile search ads
- SMS marketing
- Push notifications
19. MOBILE AND PAID ADS
- Adwords keywords research
- Ads on mobile device
- Landing page optimization
- Mobile strategies
- Call to action optimization
- Social media on mobile device
- SEO on mobile device
- Play store optimization
20. MOBILE SITES
- Responsive sites
- Mobile optimized sites
21. INTRODUCTION TO SOCIAL MEDIA MARKETING
- Introduction to social media
- Features of social media
- Organic and inorganic growth of your brand
- Social media and traditional marketing
- Platforms of social media
22. FACEBOOK MARKETING
- Facebook features
- Usage guidelines
- Facebook business page
- Facebook groups
- Facebook for your business or brand
- Getting likes on Facebook page
- Facebook organic growth
- Paid promotion or boost post
- Facebook Insights
- Monetization aspect of Facebook influencers
- Fraudulent practices awareness
23. YOUTUBE PROMOTIONS
- Introduction, history of formation
- Creating video channel on YouTube
- Increase views on YouTube
- Tags / description for videos
- Creater studio / video manager
- Types of ads on YouTube
- [Updated] New Rules for enabling facebook monetization
- Monetization of your video
24. TWITTER PROMOTIONS
- Basics of twitter
- Username, display name
- Follow, tweet, retweet, reply
- Twitter rankings algorithm
- Twitter paid advertising
- URL Shorteners
- Corporate usage of twitter
- Twitter lists
25. LINKEDIN MARKETING
- Introduction and Importance of LinkedIn for B2B
- Guidelines for an effective profile
- Publishing articles on your account
- Testimonials
- Recommendations
- Increasing connections
- Paid advertising on LinkedIn
- Job search from LinkedIn
- Chat function
- LinkedIn for relevant business contacts
26. INSTAGRAM PROMOTIONS
- Usage guidelines (post, comment, tag, like)
- Instagram engagement for business
- Use Instagram to increase followers
- Competition review tactics in Instagram
- Instagram influencers benefits
- Tags for likes
- Promote post
- Instagram for your organic website reach
27. INTRODUCTION TO EMAIL MARKETING
- Business objectives for email marketing
- Types of email marketing
28. EMAIL DEVELOPMENT
- Subject Lines
- Email Body
- CTA and Landing Pages
- Email Marketing Softwareâ??s
- Mailing list
- List Building & List
- Management
- Landing Pages
29. PERFORMANCE AND REPORTING
- Open rates
- Click through rate
- A/B testing
30. EMAIL GUIDELINES
- Creating effective email content
- Text vs image emails
Additional Section
31. INTRODUCTION TO AFFILIATE MARKETING
- Definition of affiliate marketing
- Types of affiliate programs
- Requirements to become an affiliate
- Payment methods
32. MAKING MONEY THROUGH AFFILIATE PROGRAMS
- How to get approved
- Which products to promote
- Content strategy to engage visitors
- Working with affiliate platforms
- Monitoring performance to maximize profit
33. GOOGLE ADSENSE
- Prerequisites of google adsense
- 2 step verification
- Joining adsense program
- Types of ad units
- Inclusions and exclusions
- Earning money through adsense