What is SEO?

SEO stands for â??search engine optimization.â?? It is the process of getting traffic from the â??free,â?? â??organic,â?? â??editorialâ?? or â??naturalâ?? search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isnâ??t involved, as it is with paid search ads.

Course Structure:

History and Introduction of SEO
On-Page SEO
Off-Page SEO
Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis
Responsive Design
Importance of HTTPs
Site schema & architecture
URL Architecture
Page Speed Analysis (GTMetrix / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEO profiler, domain tools
Audit Report
Google Analytics Custom Reports
Creating your custom dashboard
Backlink Builder