The Digital Marketing Course is for all of those who are already into Sales and Marketing job, Students who want to build their careers in Marketing, Business owners who want to grow their business with this latest Technology.

This course will include following topics.

1. Website development Basics (WordPress, HTML, CSS, JAVASCRIPT).

2. Search Engine Optimization (SEO)

    This includes following

   - Indexing & Crawling Basics Optimizing Crawl Budget

   - Organic Search vs. Paid Search Results Anatomy of a Search Result (Search Snippet) What is On-page SEO (Content, Architecture, HTML) What is Off-page SEO / Link Building (Social, Content-based, PR) 

    - Link Building

3. Social Media Marketing (SMM )

   -  Introduction to Social Media Facebook Marketing Creating Content for Facebook & Social Media Why Content is the foundation of SMM Psychology of Social Sharing Building Content That is Inherently Shareable Tools for Content Creation 

   -  Marketing on Instagram

 Optimizing your instagram business profile Crafting an Instagram content strategy Best Practices Influencer Marketing on Instagram Analytics & Measurement Instagram Ads LinkedIn as a Marketing Platform LinkedIn for Personal Branding Brand

   - Marketing on LInkedIn LinkedIn Company Pages LinkedIn Advanced Search LinkedIn Premium LinkedIn Ads 

4. Different Paid ads like Google adwords, Facebook ads, Linkedin ads.

     Creation of Google Display Network GDN Targeting Options Display Ad Formats Ad Gallery Tool Conversion Tracking GDN Campaign Creation - Demo Remarketing Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing Advanced Display: Smart Display Campaigns

5. Animation videos, Graphic design

6. Data Mining and Email marketing

We regularly update the course ( During Sessions also ).