Course will be very detailed oriented, not only bookish knowledge but real experience will also be shared in the class.
Students will get the career guidance free from myself. Students will be given few task each day to explore marketing.
Some on field exposure will be add on.
I will be covering retail management and product management and advertising and promotions in detail.
Mode of teaching will be ppt, lecturing, videos.
Topics to be covered:
Marketing Research
Principles of Sales Management
Advertising Management
Consumer Behavior
Optional Subject (select any one)
Brand Management
Industrial Marketing
Semester-IV:-
Compulsory subjects
Business Communication
Project Management
Business Laws
Optional Subject (select any one)
Corporate Governance and Business Ethics
Research Methodology
Project Work
Strategic Management & Entrepreneurship
Quantitative Techniques for Managers
Semester-III:
Compulsory subjects
E-Commerce
I T in Business Management
I T its Core Concepts and Issues
Development of Information System
Optional Subject (select any one)
Entrepreneurship
DIGITAL MARKETING, seeing todayĆ¢??s nature of people for purchasing or selling and also the changing market trends there is vast scope in Digital Marketing, this field is not only limited to marketing things online for selling them. It is vast ocean of knowledge which is having many other dimensions in it also one can only about these once they are into it as a swimmer only knows tricks to win because he practices it regularly and also one can only know digital marketing by practicing it.