Pijush Dutta

Pijush Dutta

Professor

General Information

Area: Integrated Marketing Communications, Media planning & creativity

Highest Educational Qualification: Masters – First Class First- Masters in Journalism & Mass Communications(MJMC) specialization in Integrated Marketing Communications, from GGS I P University, Dwarka, New Delhi

-Diploma in Marketing & advertising from Bharatiya Vidya Bhawan’s Sardar Patel College. New Delhi

Bachelor of Fine art specialization In Applied art from Delhi College of art, New Delhi

Work Experience

Academic Teaching Experience – 13 years

* EMPI Business school, Delhi, India

*Jagran Institute of Management & Mass Communications, Noida, UP. India

* Asia Pacific institute, New Delhi, India

* Amity University, ASCO, Noida . UP, India

* I P University, Dwarka . New Delhi, India

* Apeejay School of designing, Delhi, India

* Mangalayatan University, Aligarh, UP, India

* Miranda College, Delhi University, India

* Massco Media , Noida, UP, India

* National Institute of Mass Communication, Delhi , India

* Ryan University, Delhi, India

Industry Experience – 23 years

Global Experience:

Worked in M&C Saatchi in Kuwait

Worked in Dentsu in Tokyo, Japan

One Year with Everest (Saatchi & Saatchi) Advtg. Pvt Ltd. Delhi

Five Years with R. K Swamy/BBDO Advtg. Pvt. Ltd. Delhi and Mumbai.

One Year with MAA Bozell, Bangalore and Delhi

Two Year with Publicis Maadhyam Adv. Pvt. Ltd. Delhi

Worked as Creative Director Eight years with Triton Communication Pvt. Ltd. Delhi

Worked as a Creative Director Consultant with Arms Communications, New Delhi

Worked as a Sr. Creative Director in Nosheoceanic Advertising

Now working as Professor for IMC in JIMMC( Jagran Institute of management & mass communication, Noida since 2004 as guest faculty now since 2010 full time faculty.)

Also a Professional Fashion & People Photographer



Areas of Interest

As a Corporate Communicator handles College Public Relations with other academic Institutions, Corporate Clientele, Organizations, News Channels, Publishing Houses, Advertising agencies etc.

As a College placement Head : Career guidance & placement assistance to the students. Organizing Campus Interview & job placements for students.

Worked with different Universities, Colleges, Institutes for affiliation etc purpose.

Teaching Interests: Strategic Brand Management and Integrated Marketing Communications

Research Interests: Advertising, Branding, Communications and Design; Creativity and Innovation.

Consulting Interests: Problems and Issues related to Brand Management; Integrated Communications (Marketing and Corporate Communications); Media Business (Newspapers, magazines and Television)

Creative workshops: To nurture creative talents in students individually handled creative workshop, Film making (Fiction, Documentary film , Ad films) workshops.

Key role: to deliver lectures, conduct academic evaluation, course pack preparation & assist in research work. Interact with industries for Guest lectures, seminars & industrial visits, Specialized Core practical projects handling for students in terms of creating each individual students show reel as per Industry need for placements. Organizing Media Fest, Organizing sponsorship through students, Sports day, Annual day & quiz Contest and other cultural fest for students.

Research Projects undertaken as Professor:

a) Project thesis on CWG projects for Media overview regarding pros n Cons of CWG and its impact in Indians: Dec. 2011

b) Project thesis on Media Communication Research for students ” Is Media tools really needed for our Daily Life?” Feb. 2012

c) Project thesis on Global comparative media In India. May 2012

d) Project thesis on Brand case study on Vodafone., June.2012

Seminars organized & attended as Professor:

a) Think Global think media; EMPI Business School, Chattarpur. Delhi March 2004

b) Out-of the Box Thinking in advertising: Creative workshop at Amity University, ASCO, Noida, MAMM students. May 2008

c) Radio is a linear Medium with maximum reach. Workshop in radio as a Medium, Mangalayatan University, Aligarh, India, June 2009

d) How to think Ad films. Creative workshop, Miranda College, Delhi University, India ,October 2009

e) Creative Brand strategy . Workshop in Advertising, Massco Media , Noida, India Dec, 2009

f) Is Corruption bigger than the Country Seminar hosted by Jagran Group Speaker: Ms Medha Patkar, FICCI auditorium , India Feb , 2011

g) Global Comparative Media in Indian Consumer for Viral Media , Jan, 2013

h) Social awareness Live project with students for BBA( Bachpan Bachao Andolan , NGO) for Child Trafficking in Delhi , Feb, 2013

i) Social awareness Live project with students for “HUM Hidostani , NGO” for respect our flag in Delhi, Feb 2013

Awards:

Two Gold Award in 2004 Delhi ad club for single Consumer good ad Campaign Category

Bombay ad club silver award for single print ad category in 1996

Nominated for Rajasthan Patrika Social Awareness Campaign Award for last two years

In College all four years got silver & bronze medals for excellence in Portfolio