Search Engine Optimization

Part 1

• About Digital Marketing
• About Search Engine Optimization & Working
• How Search Engines Work (Google, MSN, Yahoo etc)
• Crawlers, Crawling Mechanism, Indexing, Robots, Caching, Advertising, web Servers
• Hosting Web Sites Web Servers
• IP Address, Shared Dedicated Hosting and Login panels
• HTML Static & Dynamic Website Optimization
• Dreamweaver, Basic of HTML
• Word press
• Uploading websites through FTP Software’s like File Zilla Core FTP etc

Part 2 Keyword Research Strategies for SEO

• Keyword Application
• Multiple Keyword Research
• Types of Keywords

Part 3 On Page Optimizations

• On page factors for Search Engines Google Yahoo Bing
• Various On Page Optimization Tags
• On Page Optimizations Techniques and other Algorithms
• Content Optimization
• On Page Social factor
• On Page for Static Websites
• On page for Dynamic Websites
• On page for Ecommerce Websites
• Integration of Social Plug-in and Importance
• On page Analytics
• Alexa
• Google Insights / Trends
• Google Panda Update
• Google Penguin Update
• Google Hummingbird

Part 4 Off Page Optimization Techniques

• What is Link Building
• Types of Link Building
• History of Link Building
• Google Page rank Algorithm Formula
• Link Building Formula
• Directory Submission
• Social Bookmarking
• Article Submission
• Press Release
• Blog Submission
• Forum Postings
• Question Answers Portals
• Classified Submissions
• Forum Submission & applications
• Working on Live Dynamic Website
• Nodes Submission Threading
• Link Wheel Strategy
• Current Importance of Link strategies

Part 5 Advanced Optimizations

• Site Map
• RSS
• Feed burner
• Canonical Error Fix
• txt
• 301 Redirect