Social media has become an integral part of our digital life. With various social media channel we fulfill our different needs from professional to personal. And as an advertiser, you need to be present there as thatâ??s the place your audience â??hangs outâ??.
Whether you have a Business to Business (B2B) or Business to Consumer (B2C) type of business, there is always something you can leverage from these social media platforms.
The course is designed and well crafted such that all important aspects are covered, Listed below is the snap shot of the topics that will be covered.
- Social Media Management Evolution of social media
- What social media can do for you?
- Different social media platforms
- Unwritten rules of Social Media
- Facebook for business
- Using of Facebook groups, pages and events
- Using of Facebook tabs and apps
- Running Facebook ads Ad Manager and Power Editor in Facebook Targeting â?? the structured approach
- Facebook page Insights
- Introduction to Twitter and its terminologies
- Creating a good Twitter profile
- Building followers on Twitter
- Using Twitter Chats Twitter as an influencer marketing tool
- Twitter ads
- Twitter Analytics
- Linked In for Business Profile, pagesÂ
- LinkedIn Ad
- LinkedIn Analytics B2B marketing using Linked In
- Introduction to Pinterest for Business
- Pinterest strategies
- Instagram for business Instagram strategies etc.
- Online Reputation Management Social media tools and how to use them
- Creating social media calendar and workflow
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