Social Media Marketing Training Course Syllabus

Module 1: Introduction to Social Media Marketing

• What is Social Media Marketing (SMM)?

  • Understanding the Role of Social Media in Digital Marketing
  • Difference Between Social Media Marketing and Traditional Marketing
  • Importance of Social Media Marketing for Businesses and Brands

• Overview of Social Media Platforms

  • Introduction to Popular Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, etc.
  • Understanding the Unique Features and Audience of Each Platform
  • Choosing the Right Social Media Platform for Your Business

• Social Media Marketing Strategy

  • Developing a Social Media Marketing Plan
  • Setting SMART Goals for Social Media Campaigns
  • Identifying Target Audience and Creating Buyer Personas
  • Understanding Content Strategy: Types of Posts, Frequency, and Timing

Module 2: Content Creation for Social Media

• Creating Engaging Content

  • Types of Social Media Content: Text, Images, Videos, Infographics, and Polls
  • Writing Effective Captions and Calls to Action (CTAs)
  • Visual Content Creation: Graphic Design Basics, Tools (Canva, Adobe Spark)
  • Tools for Video Creation and Editing (Adobe Premiere, Final Cut Pro, etc.)

• Content Planning and Scheduling

  • Creating a Content Calendar for Consistent Posting
  • Best Practices for Timing and Frequency of Posts
  • Tools for Scheduling Posts (Hootsuite, Buffer, Later, etc.)

• User-Generated Content (UGC) and Engagement

  • Encouraging User-Generated Content and Reviews
  • Engaging with Followers: Comments, Likes, Shares, and Mentions
  • Building a Community Around Your Brand on Social Media

Module 3: Facebook Marketing

• Setting Up a Facebook Business Page

  • Creating and Optimizing a Facebook Business Page
  • Understanding Facebook Insights and Analytics
  • Facebook Page vs. Facebook Group: Which One to Choose?

• Running Facebook Ads

  • Introduction to Facebook Ads Manager
  • Setting Up Facebook Ad Campaigns: Objective, Audience, Budget, Placement
  • Types of Facebook Ads: Image, Video, Carousel, Slideshow, Collection
  • Targeting and Retargeting: Custom Audiences, Lookalike Audiences
  • Analyzing Facebook Ad Performance: Metrics to Track

• Facebook Marketing Best Practices

  • Facebook Live and Stories for Increased Engagement
  • Using Facebook Events to Promote Products and Services
  • Leveraging Facebook Groups for Community Engagement

Module 4: Instagram Marketing

• Setting Up and Optimizing an Instagram Business Account

  • Optimizing Your Instagram Profile: Bio, Profile Picture, Link in Bio
  • Instagram Insights: Understanding Analytics and Key Metrics
  • Instagram Stories, Reels, and IGTV for Content Engagement

• Creating Instagram Content

  • Photography and Visual Content Creation for Instagram
  • Crafting Compelling Captions and Hashtags
  • Using Instagram Stories and Highlights Effectively

• Instagram Ads and Promotions

  • Introduction to Instagram Ads: Image, Video, Carousel, and Story Ads
  • Creating Instagram Ads with Ads Manager
  • Targeting and Retargeting on Instagram: Lookalike Audiences and Custom Audiences

• Instagram Influencer Marketing

  • Collaborating with Influencers: Finding the Right Influencers for Your Brand
  • Managing Paid Partnerships and Sponsored Posts

Module 5: Twitter Marketing

• Setting Up and Optimizing a Twitter Profile

  • Creating a Twitter Profile for Business
  • Understanding Twitter Analytics and Metrics
  • Best Practices for Writing Tweets and Using Hashtags

• Running Twitter Ads

  • Introduction to Twitter Ads: Promoted Tweets, Trends, and Accounts
  • Creating and Managing Twitter Ad Campaigns
  • Audience Targeting and Retargeting on Twitter

• Twitter Engagement and Growth

  • Twitter Chats and Hashtags for Engagement
  • Building a Twitter Following: Organic and Paid Strategies

Module 6: LinkedIn Marketing

• Creating a LinkedIn Business Profile

  • Setting Up and Optimizing a LinkedIn Business Page
  • Understanding LinkedIn Analytics and Metrics
  • Posting on LinkedIn: Content Types and Best Practices

• LinkedIn Ads

  • Introduction to LinkedIn Ads: Sponsored Content, Text Ads, and InMail
  • Setting Up LinkedIn Ad Campaigns and Audience Targeting

• LinkedIn for B2B Marketing

  • Networking and Building Business Relationships on LinkedIn
  • Using LinkedIn Groups to Share Knowledge and Build Community
  • Leveraging LinkedIn for Lead Generation and Sales

Module 7: YouTube Marketing

• Setting Up and Optimizing a YouTube Channel

  • Creating and Branding a YouTube Business Channel
  • Understanding YouTube Analytics and Key Metrics
  • Optimizing YouTube Video Descriptions, Titles, and Tags

• Creating Video Content for YouTube

  • Best Practices for YouTube Video Production and Editing
  • How to Create Engaging and Shareable Videos for YouTube
  • Using YouTube Shorts for Quick Engagement

• Running YouTube Ads

  • Types of YouTube Ads: TrueView, Bumper, Display, and Overlay Ads
  • Setting Up YouTube Ad Campaigns with Google Ads
  • Targeting and Retargeting YouTube Ads

• YouTube Channel Growth and Optimization

  • Increasing Subscribers and Views Through Consistent Content
  • YouTube SEO: Keywords, Thumbnails, and Playlists
  • Using YouTube Live for Real-Time Engagement

Module 8: Pinterest Marketing

• Creating and Optimizing a Pinterest Business Account

  • Setting Up and Optimizing a Pinterest Profile for Business
  • Understanding Pinterest Analytics and Key Metrics
  • Creating Pinboards and Using Rich Pins

• Creating Visual Content for Pinterest

  • Best Practices for Creating High-Quality Pins (Images, Infographics, Videos)
  • Using Pinterest SEO: Keywords, Descriptions, and Hashtags
  • Designing Pins for Engagement and Clicks

• Pinterest Ads

  • Introduction to Pinterest Ads: Promoted Pins, Video Pins, and Carousel Ads
  • Setting Up Pinterest Ad Campaigns and Targeting
  • Measuring Pinterest Ad Performance

Module 9: Social Media Marketing Campaigns and Analytics

• Running Social Media Marketing Campaigns

  • Creating and Managing Social Media Campaigns Across Multiple Platforms
  • Content Calendar and Workflow Management
  • A/B Testing for Social Media Campaigns

• Social Media Analytics and Reporting

  • Understanding Key Social Media Metrics (Engagement Rate, Click-Through Rate, Conversion Rate)
  • Using Analytics Tools: Google Analytics, Platform-Specific Insights (Facebook Insights, Instagram Analytics)
  • Measuring ROI on Social Media Marketing Campaigns
  • Creating Social Media Marketing Reports for Clients and Teams

Module 10: Social Media Trends and Future of Social Media Marketing

• Emerging Trends in Social Media Marketing

  • The Rise of Video Content: Live Streaming, Stories, and Reels
  • The Impact of Artificial Intelligence (AI) and Chatbots on Social Media Marketing
  • Social Commerce and Shoppable Posts

• Staying Updated with Social Media Changes

  • Adapting to Algorithm Changes on Social Platforms
  • Following Industry Blogs and Influencers for Social Media Marketing Trends

Module 11: Final Project and Evaluation

• Hands-On Final Project

  • Create a Full Social Media Marketing Campaign for a Business
  • Choose Multiple Platforms (Facebook, Instagram, Twitter, etc.) and Develop Content, Ads, and Engagement Strategies
  • Set Goals, Target Audience, and Analyze the Campaign Results

• Final Assessment

  • Written and Practical Exam Based on Key Social Media Marketing Concepts
  • Evaluation of Social Media Campaign Creation and Execution