SEO Introduction:

• Brief on Search Marketing
• What is SEO
• Importance of SEO
• SEO Process
• Black hat techniques
• Search Engines and Directories
• How Search Engine works
SEO Research & Analysis:
• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• How to Choose Best Keywords
• Tools available for Keyword Research
Website Design SEO Guidelines:
• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• HTML Coding Optimization & Standards
• XML Sitemap / URL List Sitemap
On-page Optimization:
• The Page Title
• Body Text & Keyword Density
• Headings
• Bold Text
• Domain Names & Suggestions
• Meta Tags
• Images and Alt Text
• Link Titles
• Internal Link Building
• The Sitemap
• Invisible Text
• Server and Hosting Check
• Robots Meta Tag
• Duplicate content
Off-page Optimization:
• Page Rank
• Articles
• Links Exchange
• Reciprocal Linking
• Posting to Forums
• Directory Submission
• Blog Submission
• Submission to Search Engine
• RSS Feeds Submissions
• Press Release Submissions
• Directory Submission Checklist
• Forum Link Building
• Competitor Link Analysis

Google Analytics:
• Google Analytics
• Installing Google Analytics
• How to Study Google Analytics
• Interpreting Bars & Figures
• How Google Analytics can Help SEO
• Advanced Reporting
• Webmaster Central & Yahoo! Site Explorer
• Open Site Explorer
• Website Analysis using various SEO Tools available

Social Media Marketing:
• Social Networking
• Social Bookmarking
• Press Releases
• Articles / Directories
• Blogging / Classifieds
• Forums / RSS Feeds
• Facebook pages create
• Facebook groups create
SEO Tools:
• Keyword Density Analyzer Tools
• Google Tools
• Yahoo Tools
• Bing Tools
• Search Engines Tools
WordPress Website:
• How to install wordpress website
• How create menus
• How post the content
• How to add themes
• How to create blog
Google webmaster tools
• Google webmaster tools –configuration
• Configuration – settings
• Configuration – site links
• Configuration – URL parameters
• Configuration – change of address
• Health – crawl stats
• Health – fetch as google
• Health – index status
• Traffic – search queries
• Traffic – links to your site
• Traffic – internal links
• Optimization – sitemaps
• Optimization – content keywords