Do you wish to be a proficient in SEO and learn the art to drive maximum traffic to your site? If yes, then this is the glorious chance to learn and master the tools of SEO from basic to advanced level that popularizes any site. The effective training of the skilled and qualified tutors will offer guidelines about the ways to increase Web visibility through promotion that enhances traffic and brings in prospective clients. The course will also offer insight about website promotion, setting target region and the resources to remain at the top of the search engine. This program in Search Engine Optimization domain is amongst the highest paying and fastest growing domain in IT sector and an exhaustive knowledge of it proves highly beneficial for a successful career.

Topics Covered

The course will cover the following topics in details under expert guidance: Search Engine Basics What Is a Search Engine? What is Crawlers, spiders, and robots Classifications of Search Engines Targeted search engines Website Development Before You Build Your Site know your target website Decide Page elements Understanding Web-Site Optimization Domain-naming tips Powerful titles Creating great and Unique content Design Concerns Duplicate content Dealing with updates and site changes Understanding Keyword Placement Alt and Other Tags and Attributes Meta description tags Anchor text Header tag content Body text URLS and File Names Keywords Importance of Keywords Picking the Right Keywords What’s the Right Keyword Density? More About Keyword Optimization Promotion Use of Pay-per-Click. How Pay-per-Click Works. How Pay-per-Clicks affect your website. External Tools and Services Google Ad Words Yahoo! Search Marketing Reports Social Media Role of Links and Linking How Links Affect SEO How Links and Linking Work Snagging inbound links Creating outbound links Robots, Spiders, and Crawlers What Are Robots, Spiders, and Crawlers? What’s the Robot Exclusion Standard? Robots Meta Tag Inclusion with XML Site Mapping Creating your own XML site map Submitting your site map Optimization Optimization for Google Understanding Google Page Rank Calculate Page Rank of each page

Who should attend

All interested students having the desire to learn and excel in basics of Search Engine Optimization can attend the online course.

Pre-requisites

Students desiring to attend the course must have the willingness to get trained about the basics of Search Engine Optimization

What you need to bring

Students desiring to attend the course must have the willingness to get trained about the basics of Search Engine Optimization"

Key Takeaways

The course will train the students in details about the functioning of SEO and the art of optimizing of the web pages to be found by search engines like Google, Bing, Yahoo, Bing and others. SEO plays a pivotal role in escalating the sales and accelerating the growth of an online business or an offline business. Students will learn about the functionality of varied tools and modules from the diverse topics incorporated in the course that will train them the effective ways to promote business through online mode, attaining prospective clients for a rewarding career.