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Of its cloud platforms and applications, the company is best known for its Salesforce customer relationship management (CRM) product, which is composed of Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics Cloud, IOT Cloud, App Cloud, Health Cloud, Financial Services Cloud, Force.com, and Chatter.
Cloud services: Salesforce Sales Cloud manages contact information and integrates social media and real-time customer collaboration through Chatter. It supports sales, marketing and customer support in both B2B and B2C contexts. Sales Cloud helps track customer information and interactions in one place, automates complex business processes, keeps all information up to date, nurtures leads and tracks the effectiveness of marketing campaigns.
Features in Sales Cloud include contact management, opportunity management,
Salesforce Inbox, Salesforce Engage, lead management, reports and dashboards, Wave App for Sales, marketing automation and more.
Salesforce Marketing Cloud helps personalize email marketing at scale; engage with mobile messaging; connect social to marketing, sales and service; manage ad campaigns to help with customer acquisition; deliver personalized web content that is efficient; and create 1-to-1 customer journeys across channels.
Salesforce Service Cloud is a service platform for customer service and support. It includes a call center-like case tracking feature and a social networking plug-in for conversation and analytics. Service Cloud helps agents solve customer problems faster, gives customers access to answers to solve problems on their own, helps personalize service, predicts needs, and helps deliver support to customers wherever they may be.
Features in Service Cloud include live agent, communities, Live Message, Snap-ins, Field Service Lightning, Omni Routing, and social customer service.
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