Course Description:

This class introduces students to the basic principles and practices of marketing within the context of modern business environment. It includes, market analysis, consumer behaviour, marketing strategies, and the implementation of marketing program.

Course Outline:

It covers essential topics including:

•Meaning of marketing,

•Nature of marketing,

•Importance of marketing,

•Scope of marketing,

•Marketing concept,

•Difference between marketing and selling 

•Marketing Mix

•Matketing management process - an overview 

•Functions of marketing management 

It covers detail explanation of the above topics .

Course Objective:

The main objective is core understanding of what is marketing, how it is related to business organisations, what is it's importance in modern era , and how marketing techniques are applied to businesses for achieving it's goals and apply marketing concepts to real world business scenarios.

Teaching Methodology:

Lectures, case studies, real life examples, assignments for better conceptual understanding.

For reference, students can refer book: "Essentials of Marketing Management" by Dr. C.B. Gupta.