Google AdWords is the trending job market in India and abroad. As a certified Google AdWords analyst you can work in an MNC, manage your own clients, work online or start your own business. Top MNC's like accenture, genpact , google are always looking for PPC Analyst. This course will help you to become a certified Google AdWords Analyst which will help you to chose the right and bright career ahead. As digital marketing is a huge subject, Google AdWOrs is a part of it.
- What is Google AdWords
- Features of Google AdWords
- How AdWords Works, Ad Auction
- Search & Display Network Introduction
Account Setup
- Account signup
- Billing setup
Campaign Overview
- Campaign setup
- Location & language settings
- Budget
- Networks
Bidding Strategies
- Target search page location
- Target CPA
- Target ROAS
- Target outranking share
- Maximize clicks
- Maximize conversions
- Enhanced CPC
Ad Extensions
- Sitelink extension
- Call extension
- Call out extension
- Message extension
- Call extension
- Structured snippets extension
- Review extension
- App extension
- Location extension
Campaign start date/end date
Ad Scheduling
Ad delivery: Ad rotation
Ad Group Setup
Keywords
Keyword match type
- Broad
- Phrase
- Exact
- Broad match modifier
- Negative Keywords
Creating your 1st Ad
- Headline 1/2
- Description
- Path
- Final URL
Max CPC
Important Metrics
- Ad Rank
- Quality Score
- CTR
- Landing Page Quality
- Ad Relevancy
- Search Terms
- Auction Insights
- Dimensions Report
- Audiences
Conversion Tracking
- Conversion tracking setup
- Types of conversion tracking
- Cost/Conversion
- Conversion Rate
Segments
Columns
Filter
Call Only Campaign
- Introduction to call only campaigns
- Setting up call only campaign
Search Campaign Optimization- Secret techniques to optimize search campaigns in order to improve its performance and derive more conversions @ less cost
Display Campaigns
Setting Up display campaign
Campaign settings
Ad Group Setup
Contextual Targeting- Keyword
- Topics
- Automatic placements
Placement Targeting
- Choosing the placement
- Display planner
- In-Marketing Audiences
- Affinity Audiences
- Custom Affinity Audiences
Narrow Targeting
- Keywords+ Topics or Vice Versa
- Placement+Keywords
Demographics Targeting
- Gender
- Age
- Parental/Non-Parental
Ad Formats
- Responsive Ads
- Image Ads
- Ad Gallery
Campaign Exclusions
- Site Category Options
- Keyword
- Placement
Target & BId
Bid Only
Remarketing
- Introduction to remarketing
- How remarketing works
- Remarketing tag implementation
- Remarketing campaign setup
- Rule-based remarketing
- Dynamic remarketing
Universal App Campaigns
- Introduction to universal app campaign
- Creating your first universal app campaign
Video Campaign
- Creating your first video campaign
- Targeting in Video Campaigns
- In Stream Video Ads
- Video Discovery Ads
- Skippable & Non Skippable ads
Shopping
- Introduction to shopping ads
- Google Merchant Center
- Creating Feed
- Creating your first shopping campaign
Home
Opportunities
Reports
Tools
- Change history
- Keyword planner
- Ad preview & diagnosis
- Google analytics
Display Campaign Optimization
Youtube campaign Optimization
Certification
Job Assistance
Resume & Interview preparation
View this Course
Certified
You have 
