1. Introduction to SEO

• What is SEO, and why is it important?
• How search engines work (crawling, indexing, ranking)
• SEO vs SEM vs SMM

2. Types of SEO

• On-Page SEO (content, keywords, meta tags)
• Off-Page SEO (backlinks, social signals)
• Technical SEO (site speed, mobile-friendliness)
• Local SEO (Google My Business, citations)

3. Keyword Research

• Importance of keywords in SEO
• Types of keywords (short-tail, long-tail, LSI)
• Tools for keyword research (Google Keyword Planner)
• Search intent and keyword mapping

4. On-Page SEO Essentials

• Title tags, meta descriptions, and header tags
• URL structure and internal linking
• Content optimization and keyword placement
• Image optimization (alt text, file size)

5. Technical SEO Basics

• Website architecture and crawlability
• XML sitemaps and robots.txt
• Mobile-first indexing and Core Web Vitals
• HTTPS and site security

6. Off-Page SEO Fundamentals

• Backlink building strategies (guest posts, broken link building)
• Social media’s role in SEO

7. Local SEO Overview

• Setting up Google My Business
• NAP consistency (Name, Address, Phone number)
• Local citations and customer reviews

8. SEO Tools & Analytics

• Google Analytics and Search Console basics

9. SEO Best Practices & Algorithm Updates

• Understanding Google Algorithm Updates (Panda, Penguin, Hummingbird)
• Black-hat vs white-hat techniques
• Content quality guidelines (E-E-A-T principles)

10. SEO Tasks & Case Studies