Here's a structure for a 7-hour digital marketing fundamentals course. Note that each topic is inclusive of a brief Q&A section:

1. Introduction to Digital Marketing (1 hour)
• What is Digital Marketing?
• Importance and benefits of Digital Marketing
• Digital Marketing vs Traditional Marketing
2. Understanding the Digital Marketing Landscape (30 minutes)
• Overview of digital marketing channels (SEO, SEM, Email, Social Media, Content Marketing)
• Choosing the right digital marketing channels
3. Search Engine Optimization (SEO) (1 hour)
• Understanding how search engines work
• On-page and Off-page SEO
• SEO tools and techniques
• Importance of keywords
4. Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC) (45 minutes)
• Understanding SEM and PPC
• How to structure a PPC campaign
• Keyword research for PPC
• Basics of Google AdWords
5. Social Media Marketing (1 hour)
• Overview of social media platforms
• Crafting a social media strategy
• Paid advertising on social media
• Case studies of successful social media campaigns
6. Email Marketing (30 minutes)
• Basics of Email Marketing
• Building an email list
• Creating effective email content
• Email marketing best practices
7. Content Marketing (1 hour)
• What is content marketing?
• Types of content: blogs, infographics, videos, etc.
• Content strategy and planning
• Measurement and metrics for content marketing
8. Web Analytics (1 hour)
• Understanding web analytics
• Introduction to Google Analytics
• Metrics and KPIs
• Making data-driven decisions
9. Digital Marketing Strategy and Planning (30 minutes)
• Integrating all digital marketing channels
• Building a digital marketing plan
• Monitoring and optimizing your digital marketing strategy