Syllabus for SEO

Basics for SEO

What is Domain

Basic Knowledge of World Wide Web

Difference between Portal and Search Engines

What is SEO

Types of SEO Techniques

Black hat techniques

White Hat techniques

How Search Engine worksPage Speed

Basics of search engine that includes crawling, indexing and caching.

SEO Research & Analysis

Market Research

Keyword Research and Analysis

Keyword opportunityCompetitors Website Analysis

SWOT Analysis of Website

How to Choose Best KeywordsTools available for Keyword ResearchSearch engine commandsSearch engine algorithmsWebsite Design SEO GuidelinesContent ResearchContent GuidelinesContent OptimizationDesign & LayoutXML Sitemap / URL List SitemapSearch engine friendly content developmentOn-page OptimizationThe Page TitleMeta Descriptions & Meta KeywordsHeadingsBold TextDomain Names & SuggestionsCanonical TagMeta TagsImages and Alt TextInternal Link BuildingThe SitemapInvisible TextServer and Hosting CheckRobots Meta TagDoorway Pages301 Redirects404 ErrorDuplicate contentPDF, PPT, MS-Word & Video OptimizationOff-page OptimizationPage RankLink PopularityLink Building in DetailDirectory SubmissionSocial Bookmark SubmissionBlog SubmissionArticlesLinks ExchangeReciprocal LinkingPosting to ForumsSubmission to Search EngineRSS Feeds SubmissionsPress Release SubmissionsForum Link BuildingCompetitor Link AnalysisAnalyticsGoogle AnalyticsInstalling Google AnalyticsHow to Study Google AnalyticsInterpreting Bars & FiguresHow Google Analytics can Help SEOAdvanced ReportingWebmaster Central & Bing/YahooOpen Site ExplorerWebsite Analysis using various SEO Tools availableSEO ToolsKeyword Density Analyzer ToolsGoogle ToolsYahoo / Bing ToolsRich Snippet Text ToolsComparison ToolsLink Popularity ToolsSearch Engines ToolsSite ToolsMiscellaneous ToolsSEO ReportingGoogle analysisTracking and ReportingReports SubmissionSecuring Ranks